All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

Role of Global Media Use on Adolescent Development in South Africa
Unformatted Document Text:  Global Media Use in South Africa ` tourism, immigration, the export of popular culture, and the marketing activities of transnational firms ... [resulting in] social inequality, class polarizations, consumer frustrations, stress, materialism, and threats to health and the environment.” Earlier, Wells (1972) reported the dominance of U. S. television in Latin American countries, and attempted to explain how consumerism, as a related phenomenon to the dominance, had led to social inequality and dependent economic relationships between Latin American countries and the United States. On the other hand, categorically dismissing individual and cultural differences in the manner of handling the global influences would be premature. Moreover, there have been reports of local media audiences interpreting global media contents in a way that serves their own cultural needs. Hodge and Tripp (1986), for instance, observed Australian children who used their unique readings of television text to rebel against the school system. Katz and Liebes (1984) found that audience watching the show Dallas often misinterpreted the contexts of the stories to find consistency with its way of thinking. These were examples of how the media content could be used to meet “the cultural needs of a particular audience” (Fiske, 1987: 315). Hypotheses and Research Questions (Figure 2, Appendix II) In the previous section, teenage media use was identified as mainly goal-oriented (Atkin, 1982; Palmgreen & Rayburn, 1985) and as being increasingly solitary (Christenson & DeBenedittis, 1986; Kubey & Larson, 1990; Arnett, 1995). Also introduced were the

Authors: Lee, Anselm.
first   previous   Page 9 of 27   next   last



background image
Global Media Use in South Africa
`
tourism, immigration, the export of popular culture, and the marketing activities of
transnational firms ... [resulting in] social inequality, class polarizations, consumer
frustrations, stress, materialism, and threats to health and the environment.” Earlier, Wells
(1972) reported the dominance of U. S. television in Latin American countries, and
attempted to explain how consumerism, as a related phenomenon to the dominance, had led
to social inequality and dependent economic relationships between Latin American
countries and the United States.
On the other hand, categorically dismissing individual and cultural differences in
the manner of handling the global influences would be premature. Moreover, there have
been reports of local media audiences interpreting global media contents in a way that
serves their own cultural needs. Hodge and Tripp (1986), for instance, observed Australian
children who used their unique readings of television text to rebel against the school
system. Katz and Liebes (1984) found that audience watching the show Dallas often
misinterpreted the contexts of the stories to find consistency with its way of thinking. These
were examples of how the media content could be used to meet “the cultural needs of a
particular audience” (Fiske, 1987: 315).
Hypotheses and Research Questions (Figure 2, Appendix II)
In the previous section, teenage media use was identified as mainly goal-oriented
(Atkin, 1982; Palmgreen & Rayburn, 1985) and as being increasingly solitary (Christenson
& DeBenedittis, 1986; Kubey & Larson, 1990; Arnett, 1995). Also introduced were the


Convention
All Academic Convention is the premier solution for your association's abstract management solutions needs.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 9 of 27   next   last

©2012 All Academic, Inc.