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Expanding the Reach of Health Campaigns: Can Community Organizations Serve as Viable Channels of Health Information?
Unformatted Document Text:  Expanding the Reach 14 Table 1 Zero-order Pearson Correlations a _________________________________________________________________________ (2) (3) (4) (5) (6) (7) (8) (9) ________________________________________________________________________________________ (1) Secular trend .01 .04*** .00 .01 -.04*** .00 -.14*** .21*** (2) Age 1.00 .08*** -.05*** .12*** .28*** .32*** .15*** .13*** (3) Education 1.00 .09*** -.17*** .28*** .07*** .24*** .48*** (4) Male 1.00 -.17*** .28*** .07*** .24*** .48*** (5) Television viewing 1.00 .02* .05*** .09*** .14*** (6) Newspaper reading 1.00 .14*** .19*** .18*** (7) Health information seeking 1.00 .02 .24*** (8) Organizational membership 1.00 .16*** (9) Health knowledge 1.00 _________________________________________________________________________________________ Note: a N = 11,523, except for correlations with the health information-seeking variable, in which case N = 6038. *p < .001, **p < .01, ***p < .0001. The table reveals that, over time, the FCP obtained data from older adults (as revealed by the positive correlation between the secular trend and age), that newspaper reading declined, knowledge about health increased, and membership in community organizations declined. Of particular interest in this paper, the table shows that membership in community organizations was positively correlated with age, education, being male, newspaper reading, and health knowledge; membership was negatively correlated with television viewing. Given the inter-

Authors: Stephens, Keri., Rimal, Rajiv. and Flora, June.
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Expanding the Reach 14
Table 1
Zero-order Pearson Correlations
a
_________________________________________________________________________
(2)
(3)
(4)
(5)
(6)
(7)
(8)
(9)
________________________________________________________________________________________
(1) Secular trend
.01
.04*** .00
.01
-.04***
.00
-.14***
.21***
(2) Age
1.00 .08*** -.05***
.12*** .28***
.32***
.15***
.13***
(3) Education
1.00 .09***
-.17*** .28***
.07***
.24***
.48***
(4) Male
1.00 -.17*** .28***
.07***
.24***
.48***
(5)
Television
viewing
1.00 .02*
.05*** .09*** .14***
(6) Newspaper reading
1.00
.14***
.19***
.18***
(7) Health information seeking
1.00
.02
.24***
(8)
Organizational
membership
1.00
.16***
(9) Health knowledge
1.00
_________________________________________________________________________________________
Note:
a
N = 11,523, except for correlations with the health information-seeking variable, in which case N = 6038.
*p < .001, **p < .01, ***p < .0001.
The table reveals that, over time, the FCP obtained data from older adults (as revealed by the
positive correlation between the secular trend and age), that newspaper reading declined,
knowledge about health increased, and membership in community organizations declined. Of
particular interest in this paper, the table shows that membership in community organizations
was positively correlated with age, education, being male, newspaper reading, and health
knowledge; membership was negatively correlated with television viewing. Given the inter-


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