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Expanding the Reach of Health Campaigns: Can Community Organizations Serve as Viable Channels of Health Information?
Unformatted Document Text:  Expanding the Reach of Health Campaigns 26 References Albrecht, T.L., & Adelman, M.B. (1987). Communicating social support. Newbury Park, CA: Sage. Albrecht, T.L., Burleson, B.R., Goldsmith, D. (1994). Supportive communication. In M.L. Knapp & G.R.Miller (Eds.), Handbook of interpersonal communication (2 nd Ed.). Thousand Oaks, CA: Sage. Baker, T.E., & Rogers, E.M. (1993). Organizational aspects of health campaigns: What works? Newbury Park, CA: Sage. Bandura, A. (2000). Health promotion from the perspective of social cognitive theory. In P. Norman, C. Abraham, & M. Conner (Eds.), Understanding and changing health and behaviour (pp. 299-339). Reading, UK: Harwood. Campbell, C., & Jovchelovitch, S. (2000). Health, community and development: Towards a social psychology of participation. Journal of Community and Applied Social Psychology, 10, 255-270. Cattell, V. (2001). Poor people, poor places, and poor health: The mediating role of social networks and social capital. Social Science and Medicine, 52, 1501-1516. Cirksena, M. K., & Flora, J. A. (1995). Audience segmentation in worksite health promotion: A procedure using social marketing concepts. Health Education Research, 10, 211-224. Cobb, S. (1976). Social support as a moderator of life stress. Psychosomatic Medicine, 38, 300- 314. Donohue, G. A., Tichenor, P. J., & Olien, C. N. (1975). Mass media and the knowledge gap: A hypothesis reconsidered. Communication Research, 2, 3-23.

Authors: Stephens, Keri., Rimal, Rajiv. and Flora, June.
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Expanding the Reach of Health Campaigns 26
References
Albrecht, T.L., & Adelman, M.B. (1987). Communicating social support. Newbury Park, CA:
Sage.
Albrecht, T.L., Burleson, B.R., Goldsmith, D. (1994). Supportive communication. In M.L.
Knapp & G.R.Miller (Eds.), Handbook of interpersonal communication (2
nd
Ed.).
Thousand Oaks, CA: Sage.
Baker, T.E., & Rogers, E.M. (1993). Organizational aspects of health campaigns: What works?
Newbury Park, CA: Sage.
Bandura, A. (2000). Health promotion from the perspective of social cognitive theory. In P.
Norman, C. Abraham, & M. Conner (Eds.), Understanding and changing health and
behaviour (pp. 299-339). Reading, UK: Harwood.
Campbell, C., & Jovchelovitch, S. (2000). Health, community and development: Towards a
social psychology of participation. Journal of Community and Applied Social
Psychology, 10, 255-270.
Cattell, V. (2001). Poor people, poor places, and poor health: The mediating role of social
networks and social capital. Social Science and Medicine, 52, 1501-1516.
Cirksena, M. K., & Flora, J. A. (1995). Audience segmentation in worksite health promotion: A
procedure using social marketing concepts. Health Education Research, 10, 211-224.
Cobb, S. (1976). Social support as a moderator of life stress. Psychosomatic Medicine, 38, 300-
314.
Donohue, G. A., Tichenor, P. J., & Olien, C. N. (1975). Mass media and the knowledge gap: A
hypothesis reconsidered. Communication Research, 2, 3-23.


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