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Expanding the Reach of Health Campaigns: Can Community Organizations Serve as Viable Channels of Health Information?
Unformatted Document Text:  Expanding the Reach of Health Campaigns 27 Ettema, J. S., Brown, J.W., & Luepker, R. V. (1983). Knowledge gap effects in a health information campaign. Public Opinion Quarterly, 47, 516-527. Farquhar, J., Fortmann, S., Maccoby, N., Haskell, W. L., Williams, P. T., Flora, J. A., Taylor, C. B., Brown, B. W. Jr., Solomon, D. S., & Hulley, S. B. (1985). The Stanford Five-City Project: Design and methods. American Journal of Epidemiology, 122, 323-334. Flora, J. A., Saphir, M. N., Schooler, C., & Rimal, R. (1997). Toward a framework for intervention channels: Reach, involvement, and impact. Annals of Epidemiology, 7, S104-S112. Flora, J.A., Jatilus, D., Jackson, C. & Fortmann, S.P. (1993). The Stanford five-city heart disease prevention project. In T.E. Backer and E.M. Rogers (Eds.), Organizational aspects of health campaigns: What works? (pp. 101-128).Newbury Park, CA: Sage. Flynn, Worden, J.K., Secker-Walker, R.H., Badger, G.J., Geller, B.M., & Costanza, M.C. (1992). Granovetter, M. (1973). The strength of weak ties. American Journal of Sociology, 78, 1360- 1380. Hornik, R. C. (2002). Public health communication: Making sense of contradictory evidence. In R. C. Hornik (Ed.), Public Health Communication: Evidence for behavior change (pp. 1- 19). Mahwah, NJ: Lawrence Erlbaum. Hyyppae, M. T., & Maeki, J. (2001). Individual-level relationships between social capital and self-rated health in a bilingual community. Preventive Medicine, 32, 148-155. Kaplan, R. M. (1990). Behavior as the central outcome in health care. American Psychologist, 45, 1211-1220. Keating, D. P. (2000). Social capital and developmental health: Making the connection. Journal

Authors: Stephens, Keri., Rimal, Rajiv. and Flora, June.
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Expanding the Reach of Health Campaigns 27
Ettema, J. S., Brown, J.W., & Luepker, R. V. (1983). Knowledge gap effects in a health
information campaign. Public Opinion Quarterly, 47, 516-527.
Farquhar, J., Fortmann, S., Maccoby, N., Haskell, W. L., Williams, P. T., Flora, J. A., Taylor, C.
B., Brown, B. W. Jr., Solomon, D. S., & Hulley, S. B. (1985). The Stanford Five-City
Project: Design and methods. American Journal of Epidemiology, 122, 323-334.
Flora, J. A., Saphir, M. N., Schooler, C., & Rimal, R. (1997). Toward a framework for
intervention channels: Reach, involvement, and impact. Annals of Epidemiology, 7,
S104-S112.
Flora, J.A., Jatilus, D., Jackson, C. & Fortmann, S.P. (1993). The Stanford five-city heart
disease prevention project. In T.E. Backer and E.M. Rogers (Eds.), Organizational
aspects of health campaigns: What works? (pp. 101-128).Newbury Park, CA: Sage.
Flynn, Worden, J.K., Secker-Walker, R.H., Badger, G.J., Geller, B.M., & Costanza, M.C.
(1992).
Granovetter, M. (1973). The strength of weak ties. American Journal of Sociology, 78, 1360-
1380.
Hornik, R. C. (2002). Public health communication: Making sense of contradictory evidence. In
R. C. Hornik (Ed.), Public Health Communication: Evidence for behavior change (pp. 1-
19). Mahwah, NJ: Lawrence Erlbaum.
Hyyppae, M. T., & Maeki, J. (2001). Individual-level relationships between social capital and
self-rated health in a bilingual community. Preventive Medicine, 32, 148-155.
Kaplan, R. M. (1990). Behavior as the central outcome in health care. American Psychologist,
45, 1211-1220.
Keating, D. P. (2000). Social capital and developmental health: Making the connection. Journal


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