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Expanding the Reach of Health Campaigns: Can Community Organizations Serve as Viable Channels of Health Information?
Unformatted Document Text:  Expanding the Reach of Health Campaigns 28 of Developmental and Behavioral Pediatrics, 21, 50-52. Krishna, A. (2002). Enhancing political participation in democracies: What is the role of social capital. Comparative Political Studies, 35, 437-460. Lindstroem, M., Hanson, B. S., & Oestergren, P. (2001). Socioeconomic differences in leisure- time physical activity: The role of social participation and social capital in shaping health related behaviour. Social Science and Medicine, 52, 441-451. Malone, M. (2001). The health experience of Irish people in a North West London ‘community saved’. Community, Work, and Family, 4, 195-213. Merton, R. K., Fiske, M., & Curtis, A. (1971). Mass persuasion: The social psychology of a war bond drive. Westport, CT: Greenwood Press. Morrow, V. (2001). Using qualitative methods to elicit young people’s perspectives on their environments: Some ideas for community health initiatives. Health Education Research, 16, 255-268. Moss, G.E. (1973). Illness, immunity, and social interaction. New York: Wiley. Pierce, G.R., Sarason, B.R., & Sarason, I.G. (1990). Integrating social support perspectives: Working models, personal relationships, and situational factors. In S. Duck with R. Silver (Eds.), Personal relationships and social support (pp. 173-189). Newbury Park, CA: Sage. Prochaska, J. O., DiClemente, C. C., & Norcross, J. C. (1992). In search of how people change: Applications to addictive behaviors. American Psychologist, 47, 1102-14. Putnam, R.D. (1995). Bowling alone: America’s declining social capital. Journal of Democracy, 6, 65-78. Putnam, R.D. (1996). The strange disappearance of civic America. The American Prospect, 7,

Authors: Stephens, Keri., Rimal, Rajiv. and Flora, June.
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Expanding the Reach of Health Campaigns 28
of Developmental and Behavioral Pediatrics, 21, 50-52.
Krishna, A. (2002). Enhancing political participation in democracies: What is the role of social
capital. Comparative Political Studies, 35, 437-460.
Lindstroem, M., Hanson, B. S., & Oestergren, P. (2001). Socioeconomic differences in leisure-
time physical activity: The role of social participation and social capital in shaping health
related behaviour. Social Science and Medicine, 52, 441-451.
Malone, M. (2001). The health experience of Irish people in a North West London ‘community
saved’. Community, Work, and Family, 4, 195-213.
Merton, R. K., Fiske, M., & Curtis, A. (1971). Mass persuasion: The social psychology of a war
bond drive. Westport, CT: Greenwood Press.
Morrow, V. (2001). Using qualitative methods to elicit young people’s perspectives on their
environments: Some ideas for community health initiatives. Health Education Research,
16, 255-268.
Moss, G.E. (1973). Illness, immunity, and social interaction. New York: Wiley.
Pierce, G.R., Sarason, B.R., & Sarason, I.G. (1990). Integrating social support perspectives:
Working models, personal relationships, and situational factors. In S. Duck with R. Silver
(Eds.),
Personal relationships and social support (pp. 173-189). Newbury Park, CA:
Sage.
Prochaska, J. O., DiClemente, C. C., & Norcross, J. C. (1992). In search of how people change:
Applications to addictive behaviors. American Psychologist, 47, 1102-14.
Putnam, R.D. (1995). Bowling alone: America’s declining social capital. Journal of Democracy,
6, 65-78.
Putnam, R.D. (1996). The strange disappearance of civic America. The American Prospect, 7,


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