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Expanding the Reach of Health Campaigns: Can Community Organizations Serve as Viable Channels of Health Information?
Unformatted Document Text:  Expanding the Reach of Health Campaigns 29 Retrieved from http://epn.org/prospect/24/24putn.html . Putnam, R.D. (2000). Bowling alone: The collapse and revival of American community. New York, NY: Simon & Schuster. Putnam, R.D. (2002). Bowling together. The American Prospect, 13, Retrieved from http://www.prospect.org/print/v13/3/putnam-r.html. Rimal, R. N., & Adkins, D. (in press). Using computers to narrowcast health messages: The role of audience segmentation, targeting, and tailoring in health promotion. Handbook of Health Communication. Rimal, R. N. & Flora, J. A. (1998). Bidirectional familial influences in dietary behavior: Test of a model of campaign influences. Human Communication Research, 24, 610-637. Rimal, R. N., Flora, J. A., & Schooler, C. (1999). Achieving improvements in overall health orientation: Effects of campaign exposure, information seeking, and health media use. Communication Research, 26, 322-348. Rogers, E.M. (1995). Diffusion of innovations. (4 th ed.). NY: Free Press. Rogers, E. M., & Storey, J. D. (1987). Communication campaigns. In C. R. Berger & S. H. Chaffee (Eds.), Handbook of communication science (pp. 817-846). Newbury Park, CA: Sage. Rubin, A. M., Perse, E. M., & Powell, R. A. (1985). Loneliness, parasocial interaction, local television news viewing. Human Communication Research, 14, 246-268. Scott, R.W. (1964). Organizations: Rational, natural, and open systems. Englewood Cliffs. Simmie, J. (1998). Innovation in the high-tech economy of a core metropolitan region. Journal of Urban Technology, 5, 79-98. Steptoe, A., & Feldman, P. J. (2001). Neighborhood problems as sources of chronic stress:

Authors: Stephens, Keri., Rimal, Rajiv. and Flora, June.
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Expanding the Reach of Health Campaigns 29
Retrieved
from
http://epn.org/prospect/24/24putn.html
.
Putnam, R.D. (2000). Bowling alone: The collapse and revival of American community. New
York, NY: Simon & Schuster.
Putnam, R.D. (2002). Bowling together. The American Prospect, 13, Retrieved from
http://www.prospect.org/print/v13/3/putnam-r.html.
Rimal, R. N., & Adkins, D. (in press). Using computers to narrowcast health messages: The
role of audience segmentation, targeting, and tailoring in health promotion. Handbook of
Health
Communication.
Rimal, R. N. & Flora, J. A. (1998). Bidirectional familial influences in dietary behavior: Test of
a model of campaign influences. Human Communication Research, 24, 610-637.
Rimal, R. N., Flora, J. A., & Schooler, C. (1999). Achieving improvements in overall health
orientation: Effects of campaign exposure, information seeking, and health media use.
Communication Research, 26, 322-348.
Rogers, E.M. (1995). Diffusion of innovations. (4
th
ed.). NY: Free Press.
Rogers, E. M., & Storey, J. D. (1987). Communication campaigns. In C. R. Berger & S. H.
Chaffee (Eds.), Handbook of communication science (pp. 817-846). Newbury Park, CA:
Sage.
Rubin, A. M., Perse, E. M., & Powell, R. A. (1985). Loneliness, parasocial interaction, local
television news viewing. Human Communication Research, 14, 246-268.
Scott, R.W. (1964). Organizations: Rational, natural, and open systems. Englewood Cliffs.
Simmie, J. (1998). Innovation in the high-tech economy of a core metropolitan region.
Journal of Urban Technology, 5, 79-98.

Steptoe, A., & Feldman, P. J. (2001). Neighborhood problems as sources of chronic stress:


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