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Expanding the Reach of Health Campaigns: Can Community Organizations Serve as Viable Channels of Health Information?
Unformatted Document Text:  Expanding the Reach of Health Campaigns 30 Development of a measure of neighborhood problems, and associations with socioeconomic status and health. Annals of Behavioral Medicine, 23, 177-185. Trice, H.M., & Beyer, J.M. (1993). The cultures of work organizations. Englewood Cliffs, NJ: Prentice-Hall. Tichenor, P. J., Donohue, G. A., & Olien, C. N. (1970). Mass media flow and differential growth in knowledge. Public Opinion Quarterly, 34, 159-170. Vimpani, G. (2000). Child development and the civil society: Does social capital matter? Journal of Developmental and Behavioral Pediatrics, 21, 44-47. Williams, J. E., & Flora, J. A. (1995). Health behavior segmentation and campaign planning to reduce cardiovascular disease risk among Hispanics. Health Education Quarterly, 22, 36-48. Winkleby, M. A., Flora, J. A., & Kraemer, H. C. (1994). A community-based heart disease intervention: Predictors of change. American Journal of Public Health, 84, 767-772. Winkleby, M. A., Fortmann, S. P., & Rockhill, B. (1992). Trends in cardiovascular disease risk factors by educational level: The Stanford Five-City Project. Preventive Medicine, 21, 592-601.

Authors: Stephens, Keri., Rimal, Rajiv. and Flora, June.
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Expanding the Reach of Health Campaigns 30
Development of a measure of neighborhood problems, and associations with
socioeconomic status and health. Annals of Behavioral Medicine, 23, 177-185.
Trice, H.M., & Beyer, J.M. (1993). The cultures of work organizations. Englewood Cliffs, NJ:
Prentice-Hall.
Tichenor, P. J., Donohue, G. A., & Olien, C. N. (1970). Mass media flow and differential
growth in knowledge. Public Opinion Quarterly, 34, 159-170.
Vimpani, G. (2000). Child development and the civil society: Does social capital matter?
Journal of Developmental and Behavioral Pediatrics, 21, 44-47.
Williams, J. E., & Flora, J. A. (1995). Health behavior segmentation and campaign planning to
reduce cardiovascular disease risk among Hispanics. Health Education Quarterly, 22,
36-48.
Winkleby, M. A., Flora, J. A., & Kraemer, H. C. (1994). A community-based heart disease
intervention: Predictors of change. American Journal of Public Health, 84, 767-772.
Winkleby, M. A., Fortmann, S. P., & Rockhill, B. (1992). Trends in cardiovascular disease risk
factors by educational level: The Stanford Five-City Project. Preventive Medicine, 21,
592-601.


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