All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

Expanding the Reach of Health Campaigns: Can Community Organizations Serve as Viable Channels of Health Information?
Unformatted Document Text:  Expanding the Reach 8 Other variables also exercise an impact on both membership in community organizations and health outcomes. Some of these variables, including age and newspaper reading (Putnam, 1995; 1996), are positively correlated with membership in community organizations. To the extent that membership in community organizations is positively correlated with health outcomes, we can expect the direct relationship between age and newspaper reading, on the one hand, and health outcomes, on the other, to be positive. Television viewing is negatively associated with membership in community organizations (Putnam, 1995). Two explanations – one channel-related and the other content- related – are often provided to account for this finding. According to the first explanation, the sedentary nature of television viewing displaces people’s leisure time activities that would otherwise be spent being involved in their community organizations. The second explanation posits that people often engage in parasocial interactions with personalities and events depicted on television (Merton, Fiske, & Curtis, 1971; Rubin, Perse, & Powell, 1985) and that these interactions come at the expense of real interactions. Given the negative association between television viewing and membership in community organizations, we can expect television viewing also to be negatively associated with health outcomes. Membership in community organizations Health Outcomes Control VariablesEducation Newspaper readingTV viewing Age Gender Figure 1. Influence of membership in community organizations on health outcomes, controlling for the influence of alternative variables on membership and health outcomes. Health info seeking

Authors: Stephens, Keri., Rimal, Rajiv. and Flora, June.
first   previous   Page 8 of 30   next   last



background image
Expanding the Reach 8
Other variables also exercise an impact on both membership in community organizations
and health outcomes. Some of these variables, including age and newspaper reading (Putnam,
1995; 1996), are positively correlated with membership in community organizations. To the
extent that membership in community organizations is positively correlated with health
outcomes, we can expect the direct relationship between age and newspaper reading, on the one
hand, and health outcomes, on the other, to be positive.
Television viewing is negatively associated with membership in community
organizations (Putnam, 1995). Two explanations – one channel-related and the other content-
related – are often provided to account for this finding. According to the first explanation, the
sedentary nature of television viewing displaces people’s leisure time activities that would
otherwise be spent being involved in their community organizations. The second explanation
posits that people often engage in parasocial interactions with personalities and events depicted
on television (Merton, Fiske, & Curtis, 1971; Rubin, Perse, & Powell, 1985) and that these
interactions come at the expense of real interactions. Given the negative association between
television viewing and membership in community organizations, we can expect television
viewing also to be negatively associated with health outcomes.
Membership in
community
organizations
Health
Outcomes
Control Variables
Education
Newspaper reading
TV viewing
Age
Gender
Figure 1. Influence of membership in community organizations on health outcomes, controlling for the influence of
alternative variables on membership and health outcomes.
Health info
seeking


Convention
All Academic Convention can solve the abstract management needs for any association's annual meeting.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 8 of 30   next   last

©2012 All Academic, Inc.