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National and Regional TV Markets and TV Program Flows
Unformatted Document Text:  29 Table 3 PROPORTIONS OF TELEVISION PRIME TIME AND TOTAL TELEVISION TIME OCCUPIED BY CULTURAL-LINGUISTIC REGIONAL PROGRAMS 1962 1972 1982 1991 2001 Prime Total Prime Total Prime Total Prime Total Prime Total LATIN AMERICA Brazil 0% 0% 0% 0% 0% 0% 6% 4% 7% 5% Chile 4 2 16 5 8 7 9 19 17 11 Columbia 0 0 8 10 2 5 3 10 Venezuela 1 7 7 9 0 9 15 NAFTA Canada - Anglo 0 4 Canada – French 28 24 13 19 22 20 16 22 25 33 Mexico 0 0 3 1 0 2 9 2 0 1 US - Hispanic 83 32 71 53 100 55 25 62 EAST ASIA China 4 2 4 4 14 6 0 0 Japan 0 0 0 0 0 1 South Korea 0 0 0 0 0 0 0 0 0 0 Taiwan 0 0 0 0 3 2 0 2 EUROPE France 0 0 1 6 1 7 2 2 6 3 Italy 0 6 2 3 2 AFRICA Cameroon 5 7 Nigeria 0 0 Note: In general, “regionalism” means programming from elsewhere within the regions, such as Latin America, North America (NAFTA), East Asia, Europe and Africa. For the Hispanic U.S. and Puerto Rico, regional refers to Latin American programming. For Hispanic (Continental) U.S. and Puerto Rico, regional refers to Latin American programming. For French-speaking Canada, regional would be English-speaking Canadian and vice versa.

Authors: Straubhaar, Joseph., Fuentes-Bautista, Martha., Abram, Daniel., McCormick, Patricia., Campbell, Consuelo. and Inagaki, Nobuya.
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29
Table 3
PROPORTIONS OF TELEVISION PRIME TIME AND TOTAL TELEVISION TIME
OCCUPIED BY CULTURAL-LINGUISTIC REGIONAL PROGRAMS
1962 1972 1982 1991 2001
Prime
Total
Prime
Total
Prime
Total
Prime
Total
Prime
Total
LATIN AMERICA
Brazil
0% 0% 0% 0% 0% 0% 6% 4% 7% 5%
Chile
4 2 16 5 8 7 9 19
17
11
Columbia
0 0 8 10 2 5 3 10
Venezuela
1
7
7
9
0
9
15
NAFTA
Canada
-
Anglo 0
4
Canada – French 28 24 13 19 22 20 16 22 25 33
Mexico
0 0 3 1 0 2 9 2 0 1
US - Hispanic
83
32
71
53
100
55
25
62
EAST ASIA
China
4 2 4 4 14 6 0 0
Japan
0
0
0
0
0
1
South
Korea
0 0 0 0 0 0 0 0 0 0
Taiwan
0 0 0 0 3 2 0 2
EUROPE
France
0 0 1 6 1 7 2 2 6 3
Italy
0
6
2
3
2
AFRICA
Cameroon
5 7
Nigeria
0
0
Note: In general, “regionalism” means programming from elsewhere within the regions, such as Latin America, North
America (NAFTA), East Asia, Europe and Africa. For the Hispanic U.S. and Puerto Rico, regional refers to Latin
American programming. For Hispanic (Continental) U.S. and Puerto Rico, regional refers to Latin American
programming. For French-speaking Canada, regional would be English-speaking Canadian and vice versa.


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