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Beyond Access: Digital divide, Internet Use and Gratifications Gained

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Abstract:

This research explores the relationship between Internet use and gratifications gained within the context of digital divide. Analyses within sub-samples defined by age and socio-economic status reveal that there are notable differences across the subcategories. For instance, those that are young and high in socioeconomic status are most likely to use the Internet to strategically satisfy their motivations and gain the desired gratifications. They are most likely to engage in specific Internet behaviors — computer-mediated interaction, surveillance, and consumption uses — to achieve particular gratifications — connection, learning, and acquisition, respectively. In contrast, respondents who were low in socio-economic status and young were particularly likely to employ consumptive use of the Internet to attain connection gratifications. Similarly, both low socioeconomic status subgroups, regardless of age, were likely to use computer-mediated interaction as a means to gain learning gratifications. We concluded that even if gaps in access are closing, gaps in usage and gratifications gained may persist. Further implications for digital divide will be discussed.

Most Common Document Word Stems:

use (146), internet (134), gratif (116), digit (58), divid (55), p (54), connect (41), subgroup (40), 1 (35), gain (35), explain (33), onlin (32), learn (32), interact (32), 001 (31), research (31), rethink (29), econom (27), media (27), age (27), consumpt (27),

Author's Keywords:

uses and gratification, digital divide, online behavior
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Name: International Communication Association
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MLA Citation:

Cho, Jaeho., Zuniga, Homero Gil de., Nah, Seungahn., Humane, Abhiyan., Hwang, Hyunseo., Rojas, Hernando. and Shah, Dhavan. "Beyond Access: Digital divide, Internet Use and Gratifications Gained" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p111524_index.html>

APA Citation:

Cho, J. , Zuniga, H. , Nah, S. , Humane, A. , Hwang, H. , Rojas, H. and Shah, D. V. , 2003-05-27 "Beyond Access: Digital divide, Internet Use and Gratifications Gained" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p111524_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This research explores the relationship between Internet use and gratifications gained within the context of digital divide. Analyses within sub-samples defined by age and socio-economic status reveal that there are notable differences across the subcategories. For instance, those that are young and high in socioeconomic status are most likely to use the Internet to strategically satisfy their motivations and gain the desired gratifications. They are most likely to engage in specific Internet behaviors — computer-mediated interaction, surveillance, and consumption uses — to achieve particular gratifications — connection, learning, and acquisition, respectively. In contrast, respondents who were low in socio-economic status and young were particularly likely to employ consumptive use of the Internet to attain connection gratifications. Similarly, both low socioeconomic status subgroups, regardless of age, were likely to use computer-mediated interaction as a means to gain learning gratifications. We concluded that even if gaps in access are closing, gaps in usage and gratifications gained may persist. Further implications for digital divide will be discussed.

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Document Type: .PDF
Page count: 30
Word count: 6896
Text sample:
Beyond Access: Digital divide Internet Use and Gratifications Gained Jaeho Cho Homero Gil de Zuniga Abhiyan Humane Hyunseo Hwang Seung-Ahn Nah Hernando Rojas Dhavan V. Shah Send correspondence to the first author at the following address: School of Journalism and Mass Communication 5115 Vilas Hall University of Wisconsin−Madison 821 University Avenue Madison WI 53706 Phone: 608 262 3691 Fax: 608 262 1361 Email: jaehocho@students.wisc.edu Paper submitted to the annual meeting of the International Communications Association San Diego May 23-27
DK/Refused=9) - Connections to members of your family - Connections to your friends Learning Gratification: How much if at all has the Internet improved... a lot some only a little or not at all? (A lot=1 Some=2 Only a little=3 Not at all=4 DK/Refused=9) - The way you get information about health care - Your ability to learn about new things Acquisition Gratification: How much if at all has the Internet improved... a lot some only a little or


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