All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

Factors Influencing the Diffusion of the Internet in China: 1997-2001
Unformatted Document Text:  2 certain channels over time among the members of a social system” (p.10). This paper focuses on the temporal dimension of the Internet diffusion process, as well as the impact from the social system. The dimension of time is critical in measuring the rate of innovation at any scale. The rate of adoption refers to the relative speed with which an innovation is adopted by members of a social system. Rogers (1994) points out that the degree of innovativeness is expected to be normally distributed, and therefore, Rogers argued, the innovativeness fits an S-shaped curve. There is variation in the slope of the “S” from innovation to innovation. Some S-curves are quite steep since the diffusion is going on rapidly, while others may be more gradual with a slope that appears lazy. However, the “S” curve does not happen in all cases, Rogers (1994) delineates several assumptions on which the S curve is based: 1. Collective adoptions are ruled out; 2. Diffusion is happening in a homogeneous population. Population exists within a homogenous space and there are no physical barriers; 3. Everyone has equal access to the mass media; 4. Individuals in the social network can reach everyone else; 5. Adopter distributions follow a normal bell-shaped curve, which is free from any bias such as social-economical changes. Obviously, these assumptions of an ideal, non-biased system are often violated in the real world; however, in a society with relatively stable social and

Authors: Lin, Jia.
first   previous   Page 2 of 33   next   last



background image
2
certain channels over time among the members of a social system” (p.10). This
paper focuses on the temporal dimension of the Internet diffusion process, as
well as the impact from the social system.
The dimension of time is critical in measuring the rate of innovation at any
scale. The rate of adoption refers to the relative speed with which an innovation
is adopted by members of a social system. Rogers (1994) points out that the
degree of innovativeness is expected to be normally distributed, and therefore,
Rogers argued, the innovativeness fits an S-shaped curve. There is variation in
the slope of the “S” from innovation to innovation. Some S-curves are quite steep
since the diffusion is going on rapidly, while others may be more gradual with a
slope that appears lazy.
However, the “S” curve does not happen in all cases, Rogers (1994)
delineates several assumptions on which the S curve is based:
1. Collective adoptions are ruled out;
2. Diffusion is happening in a homogeneous population. Population exists
within a homogenous space and there are no physical barriers;
3. Everyone has equal access to the mass media;
4. Individuals in the social network can reach everyone else;
5. Adopter distributions follow a normal bell-shaped curve, which is free
from any bias such as social-economical changes.
Obviously, these assumptions of an ideal, non-biased system are often
violated in the real world; however, in a society with relatively stable social and


Convention
All Academic Convention makes running your annual conference simple and cost effective. It is your online solution for abstract management, peer review, and scheduling for your annual meeting or convention.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 2 of 33   next   last

©2012 All Academic, Inc.