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Beyond Access: Digital divide, Internet Use and Gratifications Gained
Unformatted Document Text:  R ETHINKING THE D IGITAL D IVIDE 12 Results Connection Gratification. For the whole sample model, connection gratification was explained by both consumptive use ( β = .06, p < .001) and interaction over the Internet ( β = .18, p < .001). These two types of Internet use explained 4 percent of variance in connection gratification with demographics and basic pattern of Internet use controlled. Subsequent analyses of four subgroups demonstrate which subgroup drives the relationship between consumptive use of the Internet and connection gratification. For the low socio-economic and older subgroup, connection gratification was associated with only interactive use of the Internet ( β = .21, p < .001) with 4 percent of total variance explained after taking controls into account. For the subgroup of high socio-economic and young respondents, interactive use of the Internet is a single factor to explain connection gratification ( β = .18, p < .001). In this model, 3 percent of variance in connection gratification was uniquely explained by the single factor. For the high socio-economic and old subgroup, connection gratification was associated with interaction over the Internet ( β = .20, p < .001). A total of 4 percent of variance in connection gratification was explained. In contrast, for the subgroup representing low socio-economic and young people, both consumptive ( β = .18, p < .001) and interactive uses of the Internet ( β = .15, p < .001) were positive predictors of connection gratification as in the whole sample model. In this subgroup model, 6 percent of total variance in connection gratification was uniquely explained by the two types of Internet use. To summarize, findings indicate that interaction over the Internet was a main factor explaining connection gratification across all subgroups. Worth highlighting is that consumptive use of the Internet was also strongly associated with connection gratification particularly in a

Authors: Cho, Jaeho., Zuniga, Homero Gil de., Nah, Seungahn., Humane, Abhiyan., Hwang, Hyunseo., Rojas, Hernando. and Shah, Dhavan.
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background image
R
ETHINKING THE
D
IGITAL
D
IVIDE
12
Results
Connection Gratification. For the whole sample model, connection gratification was
explained by both consumptive use (
β
= .06, p < .001) and interaction over the Internet (
β
= .18, p
< .001). These two types of Internet use explained 4 percent of variance in connection gratification
with demographics and basic pattern of Internet use controlled. Subsequent analyses of four
subgroups demonstrate which subgroup drives the relationship between consumptive use of the
Internet and connection gratification.
For the low socio-economic and older subgroup, connection gratification was associated
with only interactive use of the Internet (
β
= .21, p < .001) with 4 percent of total variance
explained after taking controls into account. For the subgroup of high socio-economic and young
respondents, interactive use of the Internet is a single factor to explain connection gratification (
β
=
.18, p < .001). In this model, 3 percent of variance in connection gratification was uniquely
explained by the single factor. For the high socio-economic and old subgroup, connection
gratification was associated with interaction over the Internet (
β
= .20, p < .001). A total of 4
percent of variance in connection gratification was explained. In contrast, for the subgroup
representing low socio-economic and young people, both consumptive (
β
= .18, p < .001) and
interactive uses of the Internet (
β
= .15, p < .001) were positive predictors of connection
gratification as in the whole sample model. In this subgroup model, 6 percent of total variance in
connection gratification was uniquely explained by the two types of Internet use.
To summarize, findings indicate that interaction over the Internet was a main factor
explaining connection gratification across all subgroups. Worth highlighting is that consumptive
use of the Internet was also strongly associated with connection gratification particularly in a


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