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Beyond Access: Digital divide, Internet Use and Gratifications Gained
Unformatted Document Text:  R ETHINKING THE D IGITAL D IVIDE 18 Ko H. (2002). A Structural Equation Model of the Uses and Gratifications Theory: Ritualized and Instrumental Internet Usage. Paper presented to the Communication Theory and Methodology Division of the Association for Education in Journalism and Mass Communication Annual Conference, Miami, August 7 -10, 2002. Korgaonkar, P., & Wolin, L. (1999). A Multivariate Analysis of Web Usage, Journal of Advertising Research, 53-68. Lazarus, W., & Mora, F. (2000). Online content for low-income and underserved Americans: The digital divide’s new frontier. The Children’s Partnership. [Online]. www.markle.org Maddox, K. (1998). E-commerce become reality, Advertising Age, (October 26). McCombs, M. E. (1972). Mass media in the marketplace. Journalism Monographs, 24. National Telecommunications and Information Administration (U.S. Commerce Department). (2000). Falling through the Net. Toward digital inclusion [Online]. Available: http:// www.ntia.doc.gov/ntiahome/digitaldivide/ Newhagen, J. E., & Rafaeli, S. (1996). Why communication researchers should study the Internet: A dialogue. Journal of Communication, 46, 4-13. Nie, N. H., & Erbring, L. (2000). Internet and society: A preliminary report [Online]. Stanford Institute for the Quantitative Study of Society (SIQSS), Stanford University, and InterSurvey Inc. Available: http://www.stanford.edu/group/siqss/ Oppenheimer, T. (1997). The computer delusion. The Atlantic Monthly, 280(1), 45-62. Papachaarissi, Z., & Rubin, A. (2000). Predictors of Internet use. Journal of Broadcasting and Electronic Media, 44, 175-196. Rheingold, H. (1994). The virtual Community: Finding connection in a computerised world. Secker and Warburg, London. Rosengren, E. (1974). Uses and Gratifications: A paradigm outlined. In J. G. Blumler & E. Katz (Eds.), The uses of Mass Communication: Current Perspectives on Gratifications Research.Beverly Hills, CA: Sage. Rosengren, K. E., & Windahl, S. (1972). Media consumption as a functional alternative. In D. McQuail (Ed.), Sociology of mass communications: Selected readings (pp. 166-194). Middlesex, England: Penguin. Rubin, A. M. (1994). Media uses and effects: A uses and gratifications perspective. In J. Bryant & D. Zillman (Eds.), Media effects: Advances in theory and research (pp. 417-436). Hillsdale, NJ: Erlbaum. Rubin, A.M. (2002) The Uses and Gratifications Perspective of Media Effects. In J. Bryant & D. Zillman (Eds.), Media Effects: Advances in Theory and Research. New Jersey: Lawrence Erlbaum.

Authors: Cho, Jaeho., Zuniga, Homero Gil de., Nah, Seungahn., Humane, Abhiyan., Hwang, Hyunseo., Rojas, Hernando. and Shah, Dhavan.
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background image
R
ETHINKING THE
D
IGITAL
D
IVIDE
18
Ko H. (2002). A Structural Equation Model of the Uses and Gratifications Theory: Ritualized and
Instrumental Internet Usage. Paper presented to the Communication Theory and Methodology
Division of the Association for Education in Journalism and Mass Communication Annual
Conference, Miami, August 7 -10, 2002.
Korgaonkar, P., & Wolin, L. (1999). A Multivariate Analysis of Web Usage, Journal of
Advertising Research,
53-68.
Lazarus, W., & Mora, F. (2000). Online content for low-income and underserved Americans:
The digital divide’s new frontier. The Children’s Partnership. [Online].
www.markle.org
Maddox, K. (1998). E-commerce become reality, Advertising Age, (October 26).
McCombs, M. E. (1972). Mass media in the marketplace. Journalism Monographs, 24.
National Telecommunications and Information Administration (U.S. Commerce Department).
(2000). Falling through the Net. Toward digital inclusion [Online]. Available:
http://
www.ntia.doc.gov/ntiahome/digitaldivide/
Newhagen, J. E., & Rafaeli, S. (1996). Why communication researchers should study the Internet:
A dialogue. Journal of Communication, 46, 4-13.
Nie, N. H., & Erbring, L. (2000). Internet and society: A preliminary report [Online]. Stanford
Institute for the Quantitative Study of Society (SIQSS), Stanford University, and InterSurvey
Inc. Available:
http://www.stanford.edu/group/siqss/
Oppenheimer, T. (1997). The computer delusion. The Atlantic Monthly, 280(1), 45-62.
Papachaarissi, Z., & Rubin, A. (2000). Predictors of Internet use. Journal of Broadcasting and
Electronic Media, 44
, 175-196.
Rheingold, H. (1994). The virtual Community: Finding connection in a computerised world.
Secker and Warburg, London.
Rosengren, E. (1974). Uses and Gratifications: A paradigm outlined. In J. G. Blumler & E. Katz
(Eds.), The uses of Mass Communication: Current Perspectives on Gratifications Research.
Beverly Hills, CA: Sage.
Rosengren, K. E., & Windahl, S. (1972). Media consumption as a functional alternative. In D.
McQuail (Ed.), Sociology of mass communications: Selected readings (pp. 166-194). Middlesex,
England: Penguin.
Rubin, A. M. (1994). Media uses and effects: A uses and gratifications perspective. In J. Bryant &
D. Zillman (Eds.), Media effects: Advances in theory and research (pp. 417-436). Hillsdale, NJ:
Erlbaum.
Rubin, A.M. (2002) The Uses and Gratifications Perspective of Media Effects. In J. Bryant & D.
Zillman (Eds.), Media Effects: Advances in Theory and Research. New Jersey: Lawrence Erlbaum.


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