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Beyond Access: Digital divide, Internet Use and Gratifications Gained
Unformatted Document Text:  R ETHINKING THE D IGITAL D IVIDE 2 Beyond Access: Digital divide, Internet Use and Gratifications Gained Abstract This research explores the relationship between Internet use and gratifications gained within the context of digital divide. Analyses within sub-samples defined by age and socio-economic status reveal that there are notable differences across the subcategories. For instance, those that are young and high in socioeconomic status are most likely to use the Internet to strategically satisfy their motivations and gain the desired gratifications. They are most likely to engage in specific Internet behaviors — computer-mediated interaction, surveillance, and consumption uses — to achieve particular gratifications — connection, learning, and acquisition, respectively. In contrast, respondents who were low in socio-economic status and young were particularly likely to employ consumptive use of the Internet to attain connection gratifications. Similarly, both low socioeconomic status subgroups, regardless of age, were likely to use computer-mediated interaction as a means to gain learning gratifications. We concluded that even if gaps in access are closing, gaps in usage and gratifications gained may persist. Further implications for digital divide will be discussed.

Authors: Cho, Jaeho., Zuniga, Homero Gil de., Nah, Seungahn., Humane, Abhiyan., Hwang, Hyunseo., Rojas, Hernando. and Shah, Dhavan.
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background image
R
ETHINKING THE
D
IGITAL
D
IVIDE
2
Beyond Access:
Digital divide, Internet Use and Gratifications Gained
Abstract
This research explores the relationship between Internet use and gratifications
gained within the context of digital divide. Analyses within sub-samples
defined by age and socio-economic status reveal that there are notable
differences across the subcategories. For instance, those that are young and
high in socioeconomic status are most likely to use the Internet to strategically
satisfy their motivations and gain the desired gratifications. They are most
likely to engage in specific Internet behaviors — computer-mediated
interaction, surveillance, and consumption uses — to achieve particular
gratifications — connection, learning, and acquisition, respectively. In
contrast, respondents who were low in socio-economic status and young were
particularly likely to employ consumptive use of the Internet to attain
connection gratifications. Similarly, both low socioeconomic status
subgroups, regardless of age, were likely to use computer-mediated
interaction as a means to gain learning gratifications. We concluded that even
if gaps in access are closing, gaps in usage and gratifications gained may
persist. Further implications for digital divide will be discussed.


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