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Beyond Access: Digital divide, Internet Use and Gratifications Gained
Unformatted Document Text:  R ETHINKING THE D IGITAL D IVIDE 20 Table 1. Demographics and Internet Use Predicting Patterns of Internet Use and Gratification Gained: Whole Sample Patterns of Internet use Gratification gained Surveillance Consumption Interaction Connection Learning Acquisition Demographics Gender (Female) Age Income Education Race (White) Incremental R 2 (%) -.060** -.119*** .045* .114*** -.066** 6.4*** .037# -.103*** .151*** .137*** .030 9.5*** .024 -.165*** -.067** -.234*** -.058** 9.9*** .150*** .010 -.066** .032 .012 2.5*** -.012 -.017 -.041# -.005 -.033 0.3 -.077*** -.116*** .167*** -.019 .011 5.6*** Internet Use Frequency Length Location E-mail Incremental R 2 (%) .221*** .176*** .047* .005 9.5*** .142*** .206*** .153*** .085*** 12.2*** .129*** .050* .142*** .115*** 7.2*** .199*** .066** .141*** .154*** 12.1*** .083** .104*** .091*** .002 3.0*** .210*** .067** .098*** -.008 6.3*** Total (%) N 15.9*** 2174 21.6*** 2174 17.2*** 2174 14.5*** 2174 3.3*** 2174 12.0*** 2174 1. Cell entries are standardized final regression coefficients. 2. #p<.10 *p<.05 **p<.01 ***p<.001 Table 2. Demographics and Internet Use Predicting Patterns of Internet Use and Gratification Gained: Subgroup Analysis-Low SES and Young Users Patterns of Internet use Gratification gained Surveillance Consumption Interaction Connection Learning Acquisition Demographics Gender (Female) Age Income Education Race (White) Incremental R 2 (%) .016 .020 .100* .131** -.110** 3.7*** .042 -.010 .134** .177*** .055 6.6*** .017 -.102** -.035 -.193*** .011 4.8*** .111** .000 -.098* .052 -.007 4.2*** .062 -.084* -.042 -.014 -.043 1.5# -.015 -.087* -.042 -.052 .059 2.1* Internet Use Frequency Length Location E-mail Incremental R 2 (%) .217*** .182*** .042 -.016 8.7*** .114** .233*** .034 .109** 10.0*** .078* .084* .130** .113** 6.1*** .154** .056 .047 .237*** 11.3*** .061 .106* .089* .023 2.8** .194*** .042 .015 .069# 5.3*** Total (%) N 12.3*** 675 16.5*** 675 10.9*** 675 15.5*** 675 4.3** 675 7.4*** 675 1. Cell entries are standardized final regression coefficients. 2. #p<.10 *p<.05 **p<.01 ***p<.001

Authors: Cho, Jaeho., Zuniga, Homero Gil de., Nah, Seungahn., Humane, Abhiyan., Hwang, Hyunseo., Rojas, Hernando. and Shah, Dhavan.
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R
ETHINKING THE
D
IGITAL
D
IVIDE
20
Table 1. Demographics and Internet Use Predicting Patterns of Internet Use and Gratification
Gained: Whole Sample
Patterns of Internet use
Gratification gained
Surveillance Consumption Interaction Connection Learning Acquisition
Demographics
Gender (Female)
Age
Income
Education
Race (White)
Incremental R
2
(%)
-.060**
-.119***
.045*
.114***
-.066**
6.4***
.037#
-.103***
.151***
.137***
.030
9.5***
.024
-.165***
-.067**
-.234***
-.058**
9.9***
.150***
.010
-.066**
.032
.012
2.5***
-.012
-.017
-.041#
-.005
-.033
0.3
-.077***
-.116***
.167***
-.019
.011
5.6***
Internet Use
Frequency
Length
Location
E-mail
Incremental R
2
(%)
.221***
.176***
.047*
.005
9.5***
.142***
.206***
.153***
.085***
12.2***
.129***
.050*
.142***
.115***
7.2***
.199***
.066**
.141***
.154***
12.1***
.083**
.104***
.091***
.002
3.0***
.210***
.067**
.098***
-.008
6.3***
Total (%)
N
15.9***
2174
21.6***
2174
17.2***
2174
14.5***
2174
3.3***
2174
12.0***
2174
1. Cell entries are standardized final regression coefficients.
2. #p<.10 *p<.05 **p<.01 ***p<.001
Table 2. Demographics and Internet Use Predicting Patterns of Internet Use and Gratification
Gained: Subgroup Analysis-Low SES and Young Users
Patterns of Internet use
Gratification gained
Surveillance Consumption Interaction Connection Learning Acquisition
Demographics
Gender (Female)
Age
Income
Education
Race (White)
Incremental R
2
(%)
.016
.020
.100*
.131**
-.110**
3.7***
.042
-.010
.134**
.177***
.055
6.6***
.017
-.102**
-.035
-.193***
.011
4.8***
.111**
.000
-.098*
.052
-.007
4.2***
.062
-.084*
-.042
-.014
-.043
1.5#
-.015
-.087*
-.042
-.052
.059
2.1*
Internet Use
Frequency
Length
Location
E-mail
Incremental R
2
(%)
.217***
.182***
.042
-.016
8.7***
.114**
.233***
.034
.109**
10.0***
.078*
.084*
.130**
.113**
6.1***
.154**
.056
.047
.237***
11.3***
.061
.106*
.089*
.023
2.8**
.194***
.042
.015
.069#
5.3***
Total (%)
N
12.3***
675
16.5***
675
10.9***
675
15.5***
675
4.3**
675
7.4***
675
1.
Cell entries are standardized final regression coefficients.
2.
#p<.10 *p<.05 **p<.01 ***p<.001


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