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Beyond Access: Digital divide, Internet Use and Gratifications Gained
Unformatted Document Text:  R ETHINKING THE D IGITAL D IVIDE 29 1. Online only at home 2. Online only at work 3. Online at work and home Frequency: How often do you go online? 1. Several times a day 2. About once a day 3. 3-5 days a week 4. 1-2 days a week 5. Every few weeks 6. Less often 9. Don’t know/Refused Length: When did you first start going online? Was it within the last six months, a year ago, two or three years ago, or more than three years ago? 1. Within the last six months 2. A year ago 3. Two or three years ago or 4. More than three years ago 9. Don’t Know/Refused E-mail: Please tell me if you ever do any of the following when you go online. Do you ever send or read email? 1. Yes 2. No 9. Don’t Know/Refused [Antecedent Variables] Surveillance Use: Please tell me if you ever do any of the following when you go online. Do you ever: (Recoded Yes=1, No=0, DK/Refused=9) - Get news online - Do research for school or training - Check weather reports and forecasts - Not including email, do any type of work or research online for your job - Look for news or information about politics and the campaign Consumptive Use: Please tell me if you ever do any of the following when you go online. Do you ever: (Yes=1, No=2, DK/Refused=9) - Get information about travel, such as checking airline ticket prices or hotel rates - Buy a product online, such as books, music, toys or clothing - Buy or make a reservation for a travel service, like an airline ticket, hotel room, or rental car Interactive Use: Please tell me if you ever do any of the following when you go online. Do you ever: (Yes=1, No=2, DK/Refused=9) - Send “instant messages” to someone who’s online at the same time

Authors: Cho, Jaeho., Zuniga, Homero Gil de., Nah, Seungahn., Humane, Abhiyan., Hwang, Hyunseo., Rojas, Hernando. and Shah, Dhavan.
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background image
R
ETHINKING THE
D
IGITAL
D
IVIDE
29
1. Online only at home
2. Online only at work
3. Online at work and home
Frequency: How often do you go online?
1. Several times a day
2. About once a day
3. 3-5 days a week
4. 1-2 days a week
5. Every few weeks
6.
Less
often
9. Don’t know/Refused
Length: When did you first start going online? Was it within the last six months, a
year ago, two or three years ago, or more than three years ago?
1. Within the last six months
2. A year ago
3. Two or three years ago or
4. More than three years ago
9. Don’t Know/Refused
E-mail: Please tell me if you ever do any of the following when you go online. Do you
ever send or read email?
1. Yes
2. No
9. Don’t Know/Refused

[Antecedent Variables]
Surveillance Use: Please tell me if you ever do any of the following when you go online.
Do you ever: (Recoded Yes=1, No=0, DK/Refused=9)
- Get news online
- Do research for school or training
- Check weather reports and forecasts
- Not including email, do any type of work or research online for your job
- Look for news or information about politics and the campaign
Consumptive Use: Please tell me if you ever do any of the following when you go
online. Do you ever: (Yes=1, No=2, DK/Refused=9)
- Get information about travel, such as checking airline ticket prices or hotel rates
- Buy a product online, such as books, music, toys or clothing
- Buy or make a reservation for a travel service, like an airline ticket, hotel room, or
rental car
Interactive Use: Please tell me if you ever do any of the following when you go online.
Do you ever: (Yes=1, No=2, DK/Refused=9)
- Send “instant messages” to someone who’s online at the same time


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