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Antecedents of Proenvironmental Behaviors: An Examination of Cultural Values, Self-Efficacy, and Environmental Attitudes
Unformatted Document Text:  ICA-2-11744 Antecedents of Proenvironmental Behaviors 11 H2: Collectivism directly and negatively relates to environmental attitudes. People who are more collectivistic are likely to be less concerned about environmental problems than are those who are less collectivistic. H3: Collectivism directly and negatively relates to proenvironmental behaviors. People who are more collectivistic are likely to report that they engage in proenvironmental behaviors less than those who are less collectivistic. H4: Perceived consumer effectiveness (PCE) directly and positively relates to environmental attitudes. People who have higher self-efficacy in solving environmental problems are likely to be more environmentally concerned than are those who have lower self-efficacy. H5: PCE directly and positively relates to proenvironmental behaviors. People who have higher PCE are more likely to engage in proenvironmental behaviors than are those with lower PCE. H6: Environmental attitudes directly and positively relates to proenvironmental behaviors. People with a high level of environmental concerns are more likely to engage in proenvironmental behavior than are those with a lower level of environmental concerns. Methods Participants and Procedure The data for the study were collected through a self-administered survey distributed to students enrolled at a Midwestern university. A total of 304 undergraduates participated in the study. The respondents ranged in age from 18 years to 29 years, with

Authors: Kim, Yeonshin. and Choi, Sejung Marina.
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ICA-2-11744 Antecedents of Proenvironmental Behaviors
11
H2: Collectivism directly and negatively relates to environmental attitudes.
People who are more collectivistic are likely to be less concerned about
environmental problems than are those who are less collectivistic.
H3: Collectivism directly and negatively relates to proenvironmental behaviors.
People who are more collectivistic are likely to report that they engage in
proenvironmental behaviors less than those who are less collectivistic.
H4: Perceived consumer effectiveness (PCE) directly and positively relates to
environmental attitudes. People who have higher self-efficacy in solving
environmental problems are likely to be more environmentally concerned
than are those who have lower self-efficacy.
H5: PCE directly and positively relates to proenvironmental behaviors. People
who have higher PCE are more likely to engage in proenvironmental
behaviors than are those with lower PCE.
H6: Environmental attitudes directly and positively relates to proenvironmental
behaviors. People with a high level of environmental concerns are more
likely to engage in proenvironmental behavior than are those with a lower
level of environmental concerns.
Methods
Participants and Procedure
The data for the study were collected through a self-administered survey
distributed to students enrolled at a Midwestern university. A total of 304 undergraduates
participated in the study. The respondents ranged in age from 18 years to 29 years, with


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