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Antecedents of Proenvironmental Behaviors: An Examination of Cultural Values, Self-Efficacy, and Environmental Attitudes
Unformatted Document Text:  ICA-2-11744 Antecedents of Proenvironmental Behaviors 15 consumer effectiveness to environmental attitudes). Contrary to expectations, however, two relationships were not significant (p > .05) in all models, disconfirming H 2 (collectivism to environmental attitudes) and H 3 (collectivism to behaviors). The other two proposed relationships appeared to be either significant or non-significant depending on the specific type of behaviors in the model. In partial support of H 5 , perceived consumer effectiveness appeared to have significant direct effects on energy-saving and recycling behaviors (p < .01), not green-saving and political behaviors (p > .05). The relationships from environmental attitudes to green-buying behaviors (Model A), energy- saving behaviors (Model B), and political behaviors (Model D) were significant (p < .01), but the path from attitudes to recycling behaviors (Model C) was found to be not significant (p > .05), partially confirming H 6 . Path coefficients for the proposed models are reported in Table 4. The goodness-of-fit indices suggest that the proposed models fit the data well (See Table 4 for goodness-of-fit statistics of Models A, B, C, and D). However, in an attempt to refine the models and achieve parsimony, the non-significant relationships were tested in the second phase of the analysis by systematically relaxing a restriction and examining the resultant change in chi-square. That is, chi-square indices of the models without each of the paths were reestimated and compared to the proposed model. For Models A and D with green-buying behaviors and political behaviors respectively, the paths (1) from collectivism to environmental attitudes, (2) from collectivism to behaviors, and (3) from perceived consumer effectiveness to behaviors were tested and found not to yield significant changes in chi-square: (1) χ 2 difference = .62, d.f. = 1, p > .05 for Model A; χ 2 difference = .58, d.f. = 1, p > .05 for Model D (2) χ 2 difference = .01, d.f. = 1, p > .05 for Model A;

Authors: Kim, Yeonshin. and Choi, Sejung Marina.
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ICA-2-11744 Antecedents of Proenvironmental Behaviors
15
consumer effectiveness to environmental attitudes). Contrary to expectations, however,
two relationships were not significant (p > .05) in all models, disconfirming H
2
(collectivism to environmental attitudes) and H
3
(collectivism to behaviors). The other
two proposed relationships appeared to be either significant or non-significant depending
on the specific type of behaviors in the model. In partial support of H
5
, perceived
consumer effectiveness appeared to have significant direct effects on energy-saving and
recycling behaviors (p < .01), not green-saving and political behaviors (p > .05). The
relationships from environmental attitudes to green-buying behaviors (Model A), energy-
saving behaviors (Model B), and political behaviors (Model D) were significant (p < .01),
but the path from attitudes to recycling behaviors (Model C) was found to be not
significant (p > .05), partially confirming H
6
. Path coefficients for the proposed models
are reported in Table 4.
The goodness-of-fit indices suggest that the proposed models fit the data well
(See Table 4 for goodness-of-fit statistics of Models A, B, C, and D). However, in an
attempt to refine the models and achieve parsimony, the non-significant relationships
were tested in the second phase of the analysis by systematically relaxing a restriction and
examining the resultant change in chi-square. That is, chi-square indices of the models
without each of the paths were reestimated and compared to the proposed model. For
Models A and D with green-buying behaviors and political behaviors respectively, the
paths (1) from collectivism to environmental attitudes, (2) from collectivism to behaviors,
and (3) from perceived consumer effectiveness to behaviors were tested and found not to
yield significant changes in chi-square: (1)
χ
2
difference
= .62, d.f. = 1, p > .05 for Model A;
χ
2
difference
= .58, d.f. = 1, p > .05 for Model D (2)
χ
2
difference
= .01, d.f. = 1, p > .05 for Model A;


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