All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

Antecedents of Proenvironmental Behaviors: An Examination of Cultural Values, Self-Efficacy, and Environmental Attitudes
Unformatted Document Text:  ICA-2-11744 Antecedents of Proenvironmental Behaviors 17 Previous studies suggest that collectivism is a significant and positive predictor of proenvironmental behavior such as recycling (e.g., MaCarty and Shrum 1994) because collectivistic people tend to be more cooperative and care more about group goals than personal ones. However, collectivism appeared to exert its effects on proenvironmental behaviors through PCE and environmental attitudes. That is, collectivism influences PCE, which in turn impacts environmental attitudes and behaviors. PCE and environmental attitudes were found to play an important mediating role between values and behavioral commitments by forming perceptions of environmental actions. Although the relationships were not significant, collectivism was found to have negative, direct effects on environmental attitudes and proenvironmental behaviors, consistent with the expectation. A question remains as to whether collectivism is related to proenvironmental behaviors positively or negatively because it appeared to positively influence behaviors through its direct, positive effect on PCE that in turn influences positively behaviors. These relationships warrant future research. The results of this study also highlight the importance of the specific type of proenvironmental behavior in understanding the effects of the three antecedents on the behavior because their impacts appeared to vary with the behavior measured in the particular model. The results suggest that PCE directly influences behaviors of personal responsibilities such as energy-saving and recycling behaviors, whereas attitudes exert direct effects broader types of behaviors (i.e., green-buying, energy-saving, and political behaviors). The findings of the present study provide implications for marketing communications. Related to the concept of segmentation and targeting, messages should

Authors: Kim, Yeonshin. and Choi, Sejung Marina.
first   previous   Page 17 of 32   next   last



background image
ICA-2-11744 Antecedents of Proenvironmental Behaviors
17
Previous studies suggest that collectivism is a significant and positive predictor of
proenvironmental behavior such as recycling (e.g., MaCarty and Shrum 1994) because
collectivistic people tend to be more cooperative and care more about group goals than
personal ones. However, collectivism appeared to exert its effects on proenvironmental
behaviors through PCE and environmental attitudes. That is, collectivism influences
PCE, which in turn impacts environmental attitudes and behaviors. PCE and
environmental attitudes were found to play an important mediating role between values
and behavioral commitments by forming perceptions of environmental actions. Although
the relationships were not significant, collectivism was found to have negative, direct
effects on environmental attitudes and proenvironmental behaviors, consistent with the
expectation. A question remains as to whether collectivism is related to
proenvironmental behaviors positively or negatively because it appeared to positively
influence behaviors through its direct, positive effect on PCE that in turn influences
positively behaviors. These relationships warrant future research.
The results of this study also highlight the importance of the specific type of
proenvironmental behavior in understanding the effects of the three antecedents on the
behavior because their impacts appeared to vary with the behavior measured in the
particular model. The results suggest that PCE directly influences behaviors of personal
responsibilities such as energy-saving and recycling behaviors, whereas attitudes exert
direct effects broader types of behaviors (i.e., green-buying, energy-saving, and political
behaviors).
The findings of the present study provide implications for marketing
communications. Related to the concept of segmentation and targeting, messages should


Convention
Need a solution for abstract management? All Academic can help! Contact us today to find out how our system can help your annual meeting.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 17 of 32   next   last

©2012 All Academic, Inc.