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Engaging the Surveillance System: Cognitive, Emotional, and Physiological Responses to Inappropriate Leader Displays
Unformatted Document Text:  Leader Displays 16 appropriate expressive behavior by a leader suppresses negative emotions among television viewers regardless of the news context. As predicted, the zygomatic response was stronger than the corrugator. The hypothesis was supported. Figure 1 - Corrugator 3 3.5 4 4.5 5 5.5 High-Intensity Low -Intensity C h a n g e in M ic ro v o lts Negative Reaction Positive Reaction Figure 2 - Zygomatic 0.4 0.6 0.8 1 1.2 High-Intensity Low -Intensity C h a n g e in M ic ro v o lts Negative News Positive News Hypothesis 1B predicted the reverse pattern. As expected, inappropriate displays (positive and intense reactions to the news) did elicit the most frowning, but the difference was not significant F(1,36) = .08, p = .86. As shown in Figure 1, low-intensity, negative reactions (appropriate displays) elicited the most corrugator activation. Participants responded negatively to both low-intensity, negative reactions as well as high-intensity, positive reactions. From the smiling data presented in Figure 2, inappropriate displays seemed to suppress the zygomatic response. Further analysis revealed a significant interaction for news story valence by presidential reaction valence, F(1,37) = 11.24, p = .002, ε 2 = .21. Viewers reacted counterempathically (by frowning) when viewing positive Clinton displays in reaction to positively valenced news. This interaction is more impressive when plotted over time, for

Authors: Bucy, Erik. and Bradley, Samuel.
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background image
Leader Displays 16
appropriate expressive behavior by a leader suppresses negative emotions among
television viewers regardless of the news context. As predicted, the zygomatic response
was stronger than the corrugator. The hypothesis was supported.
Figure 1 - Corrugator
3
3.5
4
4.5
5
5.5
High-Intensity
Low -Intensity
C
h
a
n
g
e
i
n
M
i
c
r
o
v
o
l
t
s
Negative Reaction
Positive Reaction
Figure 2 - Zygomatic
0.4
0.6
0.8
1
1.2
High-Intensity
Low -Intensity
C
h
a
n
g
e
i
n
M
i
c
r
o
v
o
l
t
s
Negative News
Positive News
Hypothesis 1B predicted the reverse pattern. As expected, inappropriate displays
(positive and intense reactions to the news) did elicit the most frowning, but the
difference was not significant F(1,36) = .08, p = .86. As shown in Figure 1, low-intensity,
negative reactions (appropriate displays) elicited the most corrugator activation.
Participants responded negatively to both low-intensity, negative reactions as well as
high-intensity, positive reactions. From the smiling data presented in Figure 2,
inappropriate displays seemed to suppress the zygomatic response.
Further analysis revealed a significant interaction for news story valence by
presidential reaction valence, F(1,37) = 11.24, p = .002,
ε
2
= .21. Viewers reacted
counterempathically (by frowning) when viewing positive Clinton displays in reaction to
positively valenced news. This interaction is more impressive when plotted over time, for


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