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Engaging the Surveillance System: Cognitive, Emotional, and Physiological Responses to Inappropriate Leader Displays
Unformatted Document Text:  Leader Displays 19 significant interaction for news valence by display valence on skin conductance, F(1,33) = 4.25, p = .047, ε 2 = .09. Negative leader displays in response to negative news elicited the greatest physiological arousal, followed by positive leader displays in response to positively valenced news (which represented the inappropriate condition). Autonomic activation was greatest when the reaction emotion was congruent with the news image emotion. Incongruent displays, on the other hand, elicited the least physiological arousal. These results further implicate the effects of the news context on the processing of leader displays and suggest that the arousingness of similarly valenced news story and presidential reaction segments may be cumulative. Thus, the hypothesis was supported. Figure 6 -- Arousal as a function of News Valence and Reaction Valence -1 -0.9 -0.8 -0.7 -0.6 Negative News Positive News S C L C h an g e in M icro vo lts Negative ReactionPositive Reaction Figure 7 shows the main effects for self-reported emotion on the valence (positive, negative) and intensity (low, high) of the news action and presidential reaction segments. Notably, self-reported arousal is consistently higher than both valence and dominance ratings. In addition to the main effect for display intensity on self-reported arousal discussed above, there were main effects for news intensity, F(1,37) = 3.86, p =

Authors: Bucy, Erik. and Bradley, Samuel.
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Leader Displays 19
significant interaction for news valence by display valence on skin conductance, F(1,33)
= 4.25, p = .047,
ε
2
= .09. Negative leader displays in response to negative news elicited
the greatest physiological arousal, followed by positive leader displays in response to
positively valenced news (which represented the inappropriate condition). Autonomic
activation was greatest when the reaction emotion was congruent with the news image
emotion. Incongruent displays, on the other hand, elicited the least physiological arousal.
These results further implicate the effects of the news context on the processing of leader
displays and suggest that the arousingness of similarly valenced news story and
presidential reaction segments may be cumulative. Thus, the hypothesis was supported.
Figure 6 -- Arousal as a function of News Valence and Reaction Valence
-1
-0.9
-0.8
-0.7
-0.6
Negative News
Positive News
S
C
L
C
h
a
n
g
e
i
n
M
i
c
r
o
v
o
l
t
s
Negative
Reaction
Positive
Reaction
Figure 7 shows the main effects for self-reported emotion on the valence
(positive, negative) and intensity (low, high) of the news action and presidential reaction
segments. Notably, self-reported arousal is consistently higher than both valence and
dominance ratings. In addition to the main effect for display intensity on self-reported
arousal discussed above, there were main effects for news intensity, F(1,37) = 3.86, p =


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