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Engaging the Surveillance System: Cognitive, Emotional, and Physiological Responses to Inappropriate Leader Displays
Unformatted Document Text:  Leader Displays 21 jumping to almost 80% correct for information in the negative display segments that followed intense news images. Although the interaction was not significant, the results were in the predicted direction. Conclusion Analysis of the news image-presidential display sequences shows that television viewers exhibit frown reactions, specifically increased corrugator muscle activity, in response to inappropriate televised displays. Such incongruent, or counterempathic, emotional response, occurs most prominently when the president smiles following the broadcast of news images that are positively valenced. Importantly, the EMG data in Figures 1 and 3 showed that viewers frowned in response to Clinton’s positive expressive displays that followed intense or positive news images. Smiling activation correspondingly decreased for positive displays that followed intense news images. These results shed new light on the capacity of leader displays to influence viewers of political news. Previous research of Ronald Reagan’s televised displays showed a congruency

Authors: Bucy, Erik. and Bradley, Samuel.
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Leader Displays 21
jumping to almost 80% correct for information in the negative display segments that
followed intense news images. Although the interaction was not significant, the results
were in the predicted direction.
Conclusion
Analysis of the news image-presidential display sequences shows that television
viewers exhibit frown reactions, specifically increased corrugator muscle activity, in
response to inappropriate televised displays. Such incongruent, or counterempathic,
emotional response, occurs most prominently when the president smiles following the
broadcast of news images that are positively valenced. Importantly, the EMG data in
Figures 1 and 3 showed that viewers frowned in response to Clinton’s positive expressive
displays that followed intense or positive news images. Smiling activation
correspondingly decreased for positive displays that followed intense news images. These
results shed new light on the capacity of leader displays to influence viewers of political
news. Previous research of Ronald Reagan’s televised displays showed a congruency


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