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Engaging the Surveillance System: Cognitive, Emotional, and Physiological Responses to Inappropriate Leader Displays
Unformatted Document Text:  Leader Displays 23 These results are consistent with the literature on affect incongruency and extend our understanding of how viewers respond to unwelcome nonverbal cues. The negative consequences of inappropriate displays suggests that nonverbal expectancies violations serve to engage the surveillance system and prompt viewers to suspend routine activity to render important judgments about the information environment. The findings of this study, which verify and extend earlier studies, have practical implications for both political leaders and news correspondents. As Al Gore and George W. Bush learned the hard way during the 2000 presidential election, news reporters and news consumers are attentive to the expressive displays of leading candidates. Inappropriate nonverbal behavior, which both candidates were accused of doing, invite deliberative processing and negative assessments. Though it seems trivial to concentrate on such a limited variable as self-presentation style, displays that violate expectations remain a likely source of voter doubt.

Authors: Bucy, Erik. and Bradley, Samuel.
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Leader Displays 23
These results are consistent with the literature on affect incongruency and extend
our understanding of how viewers respond to unwelcome nonverbal cues. The negative
consequences of inappropriate displays suggests that nonverbal expectancies violations
serve to engage the surveillance system and prompt viewers to suspend routine activity to
render important judgments about the information environment. The findings of this
study, which verify and extend earlier studies, have practical implications for both
political leaders and news correspondents. As Al Gore and George W. Bush learned the
hard way during the 2000 presidential election, news reporters and news consumers are
attentive to the expressive displays of leading candidates. Inappropriate nonverbal
behavior, which both candidates were accused of doing, invite deliberative processing
and negative assessments. Though it seems trivial to concentrate on such a limited
variable as self-presentation style, displays that violate expectations remain a likely
source of voter doubt.


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