Citation

EVALUATION OF A BOLIVIAN RADIO BROADCASTING CAMPAIGN: 'FOR STRONGER AND HEALTHIER CHILDREN'

Abstract | Word Stems | Keywords | Association | Citation | Get this Document | Similar Titles




STOP!

You can now view the document associated with this citation by clicking on the "View Document as HTML" link below.

View Document as HTML:
Click here to view the document

Abstract:

A Bolivian national radio campaign for women with children less than 24 months of age and pregnant women was implemented from June 2000 through April 2002. This evaluation studied the effects of the third booster campaign (March through April 2002) on women in areas served by the PROCOSI/LINKAGES program interventions with effects on women in the control areas that were not served by the PROCOSI/LINKAGES program. In-person surveys were conducted with 351 respondents. Unaided recall of any campaign message was 65Invalid or incomplete multibyte or wide charactereeting the program’s criteria for success. Additional analyses showed that knowledge and practice levels for three of the campaign’s four behavior messages (timely initiation of breastfeeding, exclusive breastfeeding, timely complementary feeding) were generally higher in the program area. When ad recall was taken into account, the results reveal that the radio campaign was successful. Knowledge and behavior gaps diminished among women in the program and control areas who recalled the campaign’s message spots. Findings suggest that radio is a powerful way to improve child feeding practices and improve child health in remote regions of Bolivia.

Most Common Document Word Stems:

respond (97), program (94), recal (88), campaign (80), area (72), knowledg (69), control (63), n (62), spot (60), radio (56), children (56), breastfeed (52), feed (44), behavior (44), p (41), media (36), month (36), women (35), practic (33), 1 (32), messag (29),

Author's Keywords:

mass media campaign, child health, infant feeding, Bolivia
Convention
Need a solution for abstract management? All Academic can help! Contact us today to find out how our system can help your annual meeting.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

Association:
Name: International Communication Association
URL:
http://www.icahdq.org


Citation:
URL: http://www.allacademic.com/meta/p111549_index.html
Direct Link:
HTML Code:

MLA Citation:

Maxwell, Kimberly., Borwanker, Reena. and Gonzalez Yucra, Oscar. "EVALUATION OF A BOLIVIAN RADIO BROADCASTING CAMPAIGN: 'FOR STRONGER AND HEALTHIER CHILDREN'" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p111549_index.html>

APA Citation:

Maxwell, K. , Borwanker, R. and Gonzalez Yucra, O. , 2003-05-27 "EVALUATION OF A BOLIVIAN RADIO BROADCASTING CAMPAIGN: 'FOR STRONGER AND HEALTHIER CHILDREN'" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p111549_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: A Bolivian national radio campaign for women with children less than 24 months of age and pregnant women was implemented from June 2000 through April 2002. This evaluation studied the effects of the third booster campaign (March through April 2002) on women in areas served by the PROCOSI/LINKAGES program interventions with effects on women in the control areas that were not served by the PROCOSI/LINKAGES program. In-person surveys were conducted with 351 respondents. Unaided recall of any campaign message was 65Invalid or incomplete multibyte or wide charactereeting the program’s criteria for success. Additional analyses showed that knowledge and practice levels for three of the campaign’s four behavior messages (timely initiation of breastfeeding, exclusive breastfeeding, timely complementary feeding) were generally higher in the program area. When ad recall was taken into account, the results reveal that the radio campaign was successful. Knowledge and behavior gaps diminished among women in the program and control areas who recalled the campaign’s message spots. Findings suggest that radio is a powerful way to improve child feeding practices and improve child health in remote regions of Bolivia.

Get this Document:

Find this citation or document at one or all of these locations below. The links below may have the citation or the entire document for free or you may purchase access to the document. Clicking on these links will change the site you're on and empty your shopping cart.

Associated Document Available Access Fee All Academic Inc.

Document Type: .PDF
Page count: 17
Word count: 6028
Text sample:
Bolivian Media Campaign: For Stronger and Healthier Children EVALUATION OF A BOLIVIAN RADIO BROADCASTING CAMPAIGN: “FOR STRONGER AND HEALTHIER CHILDREN” Bolivian Media Campaign: For Stronger and Healthier Children Abstract A Bolivian national radio campaign for women with children less than 24 months of age and pregnant women was implemented from June 2000 through April 2002. This evaluation studied the effects of the third booster campaign (March through April 2002) on women in areas served by the PROCOSI/LINKAGES program interventions
for women through reproductive choice Population Reports 22(1) p 39. July 1994. McDivitt JA Zimicki S Hornik R & Abulaban A. The impact of the Healthcom mass media campaign on timely initiation of breastfeeding in Jordan Studies in Family Planning 24(5) p. 295 Sep-Oct 1993. Ojeda G Vernon R. & Murad R. IEC service delivery and condom distribution through family planning organizations for AIDS and STD prevention. Bogota Association pro-Bienestar de la Familia Colombiana and the Populations Council 1989.


Similar Titles:
Impact of Televised Mass-Media Campaigns and Tobacco Control Policies on Monthly Adult Smoking Prevalence

Alternative Feminist Media on the Airwaves: Exploring Women’s Music Radio Programs in the U.S.

An Individual Difference Approach to Understanding Communication Campaign Effects: Self-Monitoring, Perceived Message Effectiveness, and Perceived Media Influence

Predicting Children's Media Use: Within Time vs. Over Time Differences

Using Media Simultaneously. Differences between Fulltime Working Women and Men in Rural and Urban Areas


 
All Academic, Inc. is your premier source for research and conference management. Visit our website, www.allacademic.com, to see how we can help you today.