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Techno-optimism and I.T. Talk: Analyzing Information Technology Discourse in the context of NGO work in India
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Techno-optimism and I.T. Talk
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Abstract
The use of information technology is increasingly becoming a part of NGO work. This paper seeks to examine the overall context and effects of discourse on information technology in India by analyzing themes in “I.T. Talk,” as well as ways in which members of a particular NGO interpret and discuss their use of information technology. The study finds that while I.T. Talk is techno-optimist, in that it is characterized by themes of efficiency, centrality and inevitability, member discourse is characterized by themes of inevitability, support, potential and problems. Gramsci’s concept of hegemony, interpreted in the context of institutional theory, is used to explain this difference.
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Techno-optimism and I.T. Talk
2
Abstract
The use of information technology is increasingly becoming a part of NGO work. This paper
seeks to examine the overall context and effects of discourse on information technology in India
by analyzing themes in “I.T. Talk,” as well as ways in which members of a particular NGO
interpret and discuss their use of information technology. The study finds that while I.T. Talk is
techno-optimist, in that it is characterized by themes of efficiency, centrality and inevitability,
member discourse is characterized by themes of inevitability, support, potential and problems.
Gramsci’s concept of hegemony, interpreted in the context of institutional theory, is used to
explain this difference.
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