All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

EVALUATION OF A BOLIVIAN RADIO BROADCASTING CAMPAIGN: 'FOR STRONGER AND HEALTHIER CHILDREN'
Unformatted Document Text:  Bolivian Media Campaign: For Stronger and Healthier Children 8 Table 6. Control Area Respondents with Correct Knowledge by Spot Recall Recall No Recall Knowledge % % Timley initiation of breastfeeding N=54 N=86 Initiate breastfeeding within 1 hour after birth 70 57 Initiate breastfeeding within 1/2 hour after birth ** 65 40 Timley initiation of breastfeeding: Respondents with children 0-<12 months N=20 N=44 Initiate breastfeeding within 1 hour after birth 80 68 Initiate breastfeeding within ½ hour after birth 65 46 Exclusive breastfeeding N=54 N=86 All Respondents ** Respondents with children 0-<6 months (N) * 69 82 (11) 41 37 (19) Timely compelmetnary feeding N=46 N=91 General TCF knowledge *** 83 40 Liquids ** 58 28 Soups ** 72 42 Thick Soup ** 70 44 Solids ** 65 37 Significant differences between Program and Control * p<0.05; ** p<0.01; *** p<0.001 Surprisingly, when we look at differences in behavior by recall within the control area there is only one significant difference in the percentage of respondents practicing the correct behavior (Table F). Women who recalled the TIBF spot were significantly more likely to report breastfeeding their child within ½ hour after birth (45%) than were women who did not recall the spot (39%). However, it should be noted that while the percentages for exclusive breastfeeding (73% versus 63%) and timely complementary feeding (100% versus 90%) suggest that spot recall was associated with correct behavior, the insignificant results are likely due to the smaller sample sizes which occurred when studying behaviors among women with children in the appropriate age range. Table 7. Control Area Respondents with Correct Practice by Spot Recall Recall No Recall Practice % % Timely initiation of breastfeeding: Respondents with children 0-<12 months N=20 N=44 Initiate breastfeeding within 1 hour after birth 65 57 Initiate breastfeeding within 1/2 hour after birth ** 45 39 Exclusive breastfeeding N=11 N=19 Respondents with children 0-<6 months (N) 73 63 Timely compelmetnary feeding N=3 N=19 Respondents with children 0-<6 months 100 90 Significant differences between Program and Control * p<0.05; ** p<0.01; *** p<0.001 The second analysis, designed to examine the campaign effects, looked at differences in knowledge and behavior for those who recalled a behavior specific spot within the program and control areas. It was presumed that if the radio campaign was effective, knowledge and appropriate behavior would be similar in the program area to that in the control area, but only for women who recalled the spots., The results show that knowledge is significantly greater in the program area for two of three behaviors (timely

Authors: Maxwell, Kimberly., Borwanker, Reena. and Gonzalez Yucra, Oscar.
first   previous   Page 10 of 17   next   last



background image
Bolivian Media Campaign: For Stronger and Healthier Children
8
Table 6. Control Area Respondents with Correct Knowledge by Spot Recall
Recall
No Recall
Knowledge
%
%
Timley initiation of breastfeeding
N=54
N=86
Initiate breastfeeding within 1 hour after birth
70
57
Initiate breastfeeding within 1/2 hour after birth **
65
40
Timley initiation of breastfeeding: Respondents with children 0-<12 months
N=20
N=44
Initiate breastfeeding within 1 hour after birth
80
68
Initiate breastfeeding within ½ hour after birth
65
46
Exclusive breastfeeding
N=54
N=86
All Respondents **
Respondents with children 0-<6 months (N) *
69
82 (11)
41
37 (19)
Timely compelmetnary feeding
N=46
N=91
General TCF knowledge ***
83
40
Liquids **
58
28
Soups **
72
42
Thick Soup **
70
44
Solids **
65
37
Significant differences between Program and Control
*
p<0.05;
**
p<0.01;
***
p<0.001
Surprisingly, when we look at differences in behavior by recall within the control area there is only one
significant difference in the percentage of respondents practicing the correct behavior (Table F). Women
who recalled the TIBF spot were significantly more likely to report breastfeeding their child within ½
hour after birth (45%) than were women who did not recall the spot (39%). However, it should be noted
that while the percentages for exclusive breastfeeding (73% versus 63%) and timely complementary
feeding (100% versus 90%) suggest that spot recall was associated with correct behavior, the insignificant
results are likely due to the smaller sample sizes which occurred when studying behaviors among women
with children in the appropriate age range.

Table 7. Control Area Respondents with Correct Practice by Spot Recall
Recall
No Recall
Practice
%
%
Timely initiation of breastfeeding: Respondents with children 0-<12 months
N=20
N=44
Initiate breastfeeding within 1 hour after birth
65
57
Initiate breastfeeding within 1/2 hour after birth **
45
39
Exclusive breastfeeding
N=11
N=19
Respondents with children 0-<6 months (N)
73
63
Timely compelmetnary feeding
N=3
N=19
Respondents with children 0-<6 months
100
90
Significant differences between Program and Control
*
p<0.05;
**
p<0.01;
***
p<0.001
The second analysis, designed to examine the campaign effects, looked at differences in knowledge and
behavior for those who recalled a behavior specific spot within the program and control areas. It was
presumed that if the radio campaign was effective, knowledge and appropriate behavior would be similar
in the program area to that in the control area, but only for women who recalled the spots., The results
show that knowledge is significantly greater in the program area for two of three behaviors (timely


Convention
Submission, Review, and Scheduling! All Academic Convention can help with all of your abstract management needs and many more. Contact us today for a quote!
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 10 of 17   next   last

©2012 All Academic, Inc.