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EVALUATION OF A BOLIVIAN RADIO BROADCASTING CAMPAIGN: 'FOR STRONGER AND HEALTHIER CHILDREN'
Unformatted Document Text:  Bolivian Media Campaign: For Stronger and Healthier Children 10 Graph A. TIBF Knowledge by Spot Recall and Program Area for Women with Children 0 to Less Than 12 Months of Age, N=153 92 68 84 80 0 20 40 60 80 100 % Respondents with correct knowledge no recall ** recall Program Control * p<.05, **p<.01 Examining the EBF knowledge rates also reveals that the knoweldge gap was diminshed even more among those whoe recalled the Flor spot. Among women with children who are 0-6 months old the knowledge gap drops from 44% to 12%. However, the small sample sizes for this segment do not reveal a statistically significant difference in knolwedge level between respondents in the program and control areas. Graph B. EBF Knowledge by Spot Recall and Program Area for Women with Children who are Younger than 6 Months, N=68 81 37 94 82 0 20 40 60 80 100 % Respondents with correct knowledge no ad recall ** ad recall Program Control *p<.05, **p<.01 The media campaign appeared to have the strongest effect on general TCF knowledge (Graph C). Among those who recalled the TCF spot, there was no difference among general knowledge about TCF practices. In contrast, when we look at those who did not recall the TCF spot, program area respondents were twice as likely to give correct knowledge about specific foods (79%) compared to those in the control area (37%).

Authors: Maxwell, Kimberly., Borwanker, Reena. and Gonzalez Yucra, Oscar.
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Bolivian Media Campaign: For Stronger and Healthier Children
10
Graph A. TIBF Knowledge by Spot Recall and Program Area for Women with Children 0 to Less Than
12 Months of Age, N=153
92
68
84
80
0
20
40
60
80
100
% Respondents
with correct
knowledge
no recall **
recall
Program
Control
* p<.05, **p<.01
Examining the EBF knowledge rates also reveals that the knoweldge gap was diminshed even more
among those whoe recalled the Flor spot. Among women with children who are 0-6 months old the
knowledge gap drops from 44% to 12%. However, the small sample sizes for this segment do not reveal
a statistically significant difference in knolwedge level between respondents in the program and control
areas.
Graph B. EBF Knowledge by Spot Recall and Program Area for Women with Children who are Younger
than 6 Months, N=68
81
37
94
82
0
20
40
60
80
100
% Respondents
with correct
knowledge
no ad recall **
ad recall
Program
Control
*p<.05, **p<.01
The media campaign appeared to have the strongest effect on general TCF knowledge (Graph C). Among
those who recalled the TCF spot, there was no difference among general knowledge about TCF practices.
In contrast, when we look at those who did not recall the TCF spot, program area respondents were twice
as likely to give correct knowledge about specific foods (79%) compared to those in the control area
(37%).


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