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EVALUATION OF A BOLIVIAN RADIO BROADCASTING CAMPAIGN: 'FOR STRONGER AND HEALTHIER CHILDREN'
Unformatted Document Text:  Bolivian Media Campaign: For Stronger and Healthier Children 11 Graph C. General TCF Knowledge by Spot Recall and Program Area for all Respondents, N=305 79 40 83 83 0 20 40 60 80 100 % Respondents with correct knowledge no recall *** recall Program Control *p<.05, ***p<.001 When we examine the difference in correct behavior among respond who did and did not recall the behavior specific messages, the trend described above for knowledge continues for tow of three behaviors. That is, differences in behavior among those who recalled the ad are diminished for timely initiation of breastfeeding and exclusive breastfeeding (Graphs D and E). However, the results for timely complementary feeding show an unexpected result (Graph F). For those with spot recall, behavior decreases marginally for those in the program area from 84% to 81%, while moving in the correct direction for the control area (90% to 100%). Again, it should be noted that the small sample sizes for the behaviors may have produced unstable measures and insignificant results. Graph D. Timely Initiation of Breastfeeding Practice by Spot Recall and Program Area for Women with Children who are Younger than 12 Months, N=150 72 57 72 65 0 10 20 30 40 50 60 70 80 % Respondents with correct practice no recall recall Program Control * p<.05, **p<.01

Authors: Maxwell, Kimberly., Borwanker, Reena. and Gonzalez Yucra, Oscar.
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Bolivian Media Campaign: For Stronger and Healthier Children
11
Graph C. General TCF Knowledge by Spot Recall and Program Area for all Respondents, N=305
79
40
83
83
0
20
40
60
80
100
% Respondents
with correct
knowledge
no recall ***
recall
Program
Control
*p<.05, ***p<.001
When we examine the difference in correct behavior among respond who did and did not recall the
behavior specific messages, the trend described above for knowledge continues for tow of three
behaviors. That is, differences in behavior among those who recalled the ad are diminished for timely
initiation of breastfeeding and exclusive breastfeeding (Graphs D and E). However, the results for timely
complementary feeding show an unexpected result (Graph F). For those with spot recall, behavior
decreases marginally for those in the program area from 84% to 81%, while moving in the correct
direction for the control area (90% to 100%). Again, it should be noted that the small sample sizes for the
behaviors may have produced unstable measures and insignificant results.
Graph D. Timely Initiation of Breastfeeding Practice by Spot Recall and Program Area for Women with
Children who are Younger than 12 Months, N=150
72
57
72
65
0
10
20
30
40
50
60
70
80
% Respondents
with correct
practice
no recall
recall
Program
Control
* p<.05, **p<.01


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