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EVALUATION OF A BOLIVIAN RADIO BROADCASTING CAMPAIGN: 'FOR STRONGER AND HEALTHIER CHILDREN'
Unformatted Document Text:  Bolivian Media Campaign: For Stronger and Healthier Children 14 APPENDIX 1 MESSAGES OF RADIO CAMPAIGN “HAVING HEALTHIER AND STRONGER CHILDREN ” THEME: TIMELY INITIATION OF BREASTFEEDING • 2 spots • 1 testimonial spot • 1 chapter from the radio series “The stories of Abuela Juana or stories of Abuelo Juan”. • 2 songs THEME: EXCLUSIVE BREASTFEEDING • 3 spots (30 seconds each) • 1 testimonial spot • 1 chapter from the radio series “The stories of Abuela Juana” • 1 song THEME: COMPLEMENTARY FEEDING • 6 spots • 3 testimonial spots • 1 chapter from the radio series “The stories of Abuela Juana or stories of Abuelo Juan”. • 1 songs THEME: LACTATIONAL AMENNORHEA METHOD • 1 spot • 1 testimonial spot • 1 chapter from the radio series “The stories of Abuela Juana” • 1 song

Authors: Maxwell, Kimberly., Borwanker, Reena. and Gonzalez Yucra, Oscar.
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Bolivian Media Campaign: For Stronger and Healthier Children
14
APPENDIX 1
MESSAGES OF RADIO CAMPAIGN “HAVING HEALTHIER AND STRONGER CHILDREN
THEME: TIMELY INITIATION OF BREASTFEEDING
2 spots
1 testimonial spot
1 chapter from the radio series “The stories of Abuela Juana or stories of Abuelo Juan”.
2 songs

THEME: EXCLUSIVE BREASTFEEDING
3 spots (30 seconds each)
1 testimonial spot
1 chapter from the radio series “The stories of Abuela Juana”
1 song
THEME: COMPLEMENTARY FEEDING
6 spots
3 testimonial spots
1 chapter from the radio series “The stories of Abuela Juana or stories of Abuelo Juan”.
1 songs

THEME: LACTATIONAL AMENNORHEA METHOD
1 spot
1 testimonial spot
1 chapter from the radio series “The stories of Abuela Juana”
1 song


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