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EVALUATION OF A BOLIVIAN RADIO BROADCASTING CAMPAIGN: 'FOR STRONGER AND HEALTHIER CHILDREN'
Unformatted Document Text:  Bolivian Media Campaign: For Stronger and Healthier Children 7 TIBF Knowledge # EBF Knowledge TCF Knowledge # Source of Knowledge Program N=183 Control N=121 Program N=189 Control N=143 Program N=190 Control N=148 % % % % % % Health worker 47 46 48 39 40 34 Health promoter *** 43 6 41 6 47 8 Radio 23 18 27 21 23 20 Other (E.g. Myself, doctor, books, school etc.) 17 14 15 12 18 16 Family *** 7 26 11 36 15 35 Friend/Neighbor 7 10 7 9 6 9 Mother-to-mother ** Support group 7 0 9 1 7 0 Significant differences between Program and Control * p<0.05; ** p<0.01; *** p<0.001 # Multiple Responses Possible Knowledge and Practice by Recall Knowing that respondents in the PROCOSI/LINKAGES program areas generally had higher levels of correct knowledge about specific child feeding practices, the next step was to determine what effects the campaign itself had on knowledge and behavior. There are two ways to examine campaign effects. The first is to look at differences in knowledge by spot recall within the control group. The second is to examine differences in how positive spot recall effects knowledge and behavior between the program and control areas. Specifically, this second analysis will show whether the campaign diminished potential knowledge and behavior gaps, which were likely created by the PROCOSI/LINKAGES program. To test the campaign’s effects, the first analyses looked at differences in knowledge by recall for respondents in the control area (Table 6). For 8 of 11 knowledge variables respondents who recalled the specific spot had significantly greater knowledge compared to their counterparts who did not recall the spot.

Authors: Maxwell, Kimberly., Borwanker, Reena. and Gonzalez Yucra, Oscar.
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Bolivian Media Campaign: For Stronger and Healthier Children
7
TIBF
Knowledge
#
EBF
Knowledge
TCF
Knowledge
#
Source of Knowledge
Program
N=183
Control
N=121
Program
N=189
Control
N=143
Program
N=190
Control
N=148
%
%
%
%
%
%
Health
worker
47 46 48 39 40 34
Health promoter ***
43
6
41
6
47
8
Radio
23 18 27 21 23 20
Other (E.g. Myself,
doctor, books, school etc.)
17
14
15
12
18
16
Family *** 7
26
11
36
15
35
Friend/Neighbor
7 10 7 9 6 9
Mother-to-mother **
Support group
7
0
9
1
7
0
Significant differences between Program and Control
*
p<0.05;
**
p<0.01;
***
p<0.001
#
Multiple Responses Possible
Knowledge and Practice by Recall

Knowing that respondents in the PROCOSI/LINKAGES program areas generally had higher levels of
correct knowledge about specific child feeding practices, the next step was to determine what effects the
campaign itself had on knowledge and behavior. There are two ways to examine campaign effects. The
first is to look at differences in knowledge by spot recall within the control group. The second is to
examine differences in how positive spot recall effects knowledge and behavior between the program and
control areas. Specifically, this second analysis will show whether the campaign diminished potential
knowledge and behavior gaps, which were likely created by the PROCOSI/LINKAGES program.

To test the campaign’s effects, the first analyses looked at differences in knowledge by recall for
respondents in the control area (Table 6). For 8 of 11 knowledge variables respondents who recalled the
specific spot had significantly greater knowledge compared to their counterparts who did not recall the
spot.


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