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Reliability and Validity of Measurers of Internet Use

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Abstract:

First, we first review literature pertaining to mediated communication via the Internet, which has examined and compared methods that have been commonly used in communication research to measure Internet use and activity. These methods include self-report logs and diaries, pencil-and-paper and web-based surveys, in-person and telephone interviews, focus group discussions, online tracking, think-aloud protocols, and experimentation. We consider the reliability, validity, and effectiveness shown in the literature of these measures in the study of Internet-mediated communication. Second, we report on a study in which we examined and compared the reliability and validity of several of these methods.

Author's Keywords:

Reliability, Validity, Internet Use, Internet measures, Methods
Convention
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Association:
Name: International Communication Association
URL:
http://www.icahdq.org


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URL: http://www.allacademic.com/meta/p111550_index.html
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MLA Citation:

Haridakis, Paul., Rubin, Rebecca. and Rubin, Alan. "Reliability and Validity of Measurers of Internet Use" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p111550_index.html>

APA Citation:

Haridakis, P. , Rubin, R. B. and Rubin, A. M. , 2003-05-27 "Reliability and Validity of Measurers of Internet Use" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA <Not Available>. 2009-05-26 from http://www.allacademic.com/meta/p111550_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: First, we first review literature pertaining to mediated communication via the Internet, which has examined and compared methods that have been commonly used in communication research to measure Internet use and activity. These methods include self-report logs and diaries, pencil-and-paper and web-based surveys, in-person and telephone interviews, focus group discussions, online tracking, think-aloud protocols, and experimentation. We consider the reliability, validity, and effectiveness shown in the literature of these measures in the study of Internet-mediated communication. Second, we report on a study in which we examined and compared the reliability and validity of several of these methods.

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