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Effects of User Control and Perceived Message Tailoring on Responses to a Health Web Site

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Abstract:

Interactive features of computer-based media can enable users to obtain information that is personally relevant to them. In this study we investigate two ways users can acquire personally relevant health information, through (1) user control, where the user of a computer-based medium such as the Internet can link to information that appears to be personally relevant, and (2) perceived message tailoring, where the computer system seems to select and present relevant information on the basis of the user's previous responses. The study draws from theories of information processing and attitude change, human-computer interaction, and interpersonal communication. It finds that user control and perceived message tailoring--two features we consider to be components of the broader concept of interactivity--can increase the likelihood that users will consider web-delivered information to be desirable, high quality, and informative. Potential benefits and drawbacks of these approaches are discussed.

Most Common Document Word Stems:

user (108), tailor (96), interact (86), messag (79), inform (74), control (73), site (62), web (53), perceiv (51), content (48), group (41), comput (37), communic (36), person (34), convers (33), stress (29), studi (29), particip (27), relev (27), qualiti (23), rate (23),

Author's Keywords:

interactivity, human-computer interaction, user control, message tailoring, conversation, health, Internet, persuasion
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Name: International Communication Association
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MLA Citation:

Lieberman, Debra., Lingsweiler, Ryan., Yao, Mike. and Chesler, Zachary. "Effects of User Control and Perceived Message Tailoring on Responses to a Health Web Site" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p111551_index.html>

APA Citation:

Lieberman, D. A., Lingsweiler, R. W., Yao, M. Z. and Chesler, Z. D. , 2003-05-27 "Effects of User Control and Perceived Message Tailoring on Responses to a Health Web Site" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p111551_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Interactive features of computer-based media can enable users to obtain information that is personally relevant to them. In this study we investigate two ways users can acquire personally relevant health information, through (1) user control, where the user of a computer-based medium such as the Internet can link to information that appears to be personally relevant, and (2) perceived message tailoring, where the computer system seems to select and present relevant information on the basis of the user's previous responses. The study draws from theories of information processing and attitude change, human-computer interaction, and interpersonal communication. It finds that user control and perceived message tailoring--two features we consider to be components of the broader concept of interactivity--can increase the likelihood that users will consider web-delivered information to be desirable, high quality, and informative. Potential benefits and drawbacks of these approaches are discussed.

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Document Type: .PDF
Page count: 16
Word count: 6538
Text sample:
Effects of User Control and Perceived Message Tailoring on Responses to a Health Web Site Abstract Interactive features of computer-based media can enable users to obtain information that is personally relevant to them. In this study we investigate two ways users can acquire personally relevant health information through user control where the user of a computer-based medium such as the Internet can link to information that appears to be personally relevant and perceived message tailoring where the computer system
Paper presented at the 21st General Assembly and Scientific Conference of the International Association for Media and Communication Research Glasgow UK. Tesser A. & Shaffer D. R. (1990). Attitudes and attitude change. Annual Review of Psychology 41 479-523. Waldron V. R. Cegala D. J. Sharkey W. F. & Teboul B. (1990). Cognitive and tactical dimensions of conventional goal management. Journal of Language and Social Psychology 9 101-118. Williams F. Rice R. & Rodgers E. (1988). Research methods and the


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