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Effects of User Control and Perceived Message Tailoring on Responses to a Health Web Site
Unformatted Document Text:  11 Quality of the content t=5.7, p<.001 -0.5 0 0.5 1 Non-tailored (-.25) Tailored (.77) M e a n ra tin g s c o re Informativeness of the web site: Non-tailored vs. Tailored Participants in the Tailored group rated the site as more informative than did those in the Non-tailored group (see Figure 6). Hypothesis 6 was supported (t=3.4, p<.001). Figure 6 The web site is informative t=3.4, p<.001 0 0.5 1 1.5 Non-tailored (.48) Tailored (1.0) M e a n ra tin g s c o re

Authors: Lieberman, Debra., Lingsweiler, Ryan., Yao, Mike. and Chesler, Zachary.
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11
Quality of the content
t=5.7, p<.001
-0.5
0
0.5
1
Non-tailored (-.25)
Tailored (.77)
M
e
a
n
r
a
t
i
n
g
s
c
o
r
e
Informativeness of the web site: Non-tailored vs. Tailored
Participants in the Tailored group rated the site as more informative than did those in the Non-tailored
group (see Figure 6). Hypothesis 6 was supported (t=3.4, p<.001).
Figure 6
The web site is informative
t=3.4, p<.001
0
0.5
1
1.5
Non-tailored (.48)
Tailored (1.0)
M
e
a
n
r
a
t
i
n
g
s
c
o
r
e


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