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Effects of User Control and Perceived Message Tailoring on Responses to a Health Web Site
Unformatted Document Text:  6 Participants were randomly assigned to one of four groups: • The Neither group saw a version of the web site that offered no user control and no message tailoring. Low user control consisted of navigating the web site with Forward and Back buttons that appeared at the bottom of every page, so that participants were only able to step though the stress management content in a fixed and sequential order. The No message tailoring condition consisted of presenting four initial health questions about topics other than stress management, such as “How many times a week do you floss your teeth?” • The User control group saw a version of the web site with user control and no message tailoring.High user control was enabled by providing, on every page, access to an organized menu of interactive links to all subtopics on the stress management site (see Figure 1). • The Tailoring group saw a version of the web site with no user control and message tailoring.The message tailoring condition consisted of presenting four initial health questions about stress management, such as “How stressed do you feel right now?” “During the past month how many times have you felt stressed?” • The Both group saw a version of the web site with user control and message tailoring. Figure 1: Menu of links to subtopics, used in the User control condition of stress management web site Main PageWhat Is Stress?Why Be ConcernedCauses of Stress FearsUncertaintyAttitudesPerceptionsChange Symptoms of StressEat SensiblyExercise RegularlyLearn to Handle StressBe Safety ConsciousAnticipate StressReduce the ImportanceReduce UncertaintyManage Your TimeSlow DownImprove Your Environment Air QualityLightingNoiseClutter and ChaosFurniture and EquipmentPersonal Space Health TipsWhere to Go From Here

Authors: Lieberman, Debra., Lingsweiler, Ryan., Yao, Mike. and Chesler, Zachary.
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6
Participants were randomly assigned to one of four groups:
The Neither group saw a version of the web site that offered no user control and no message
tailoring. Low user control consisted of navigating the web site with Forward and Back buttons
that appeared at the bottom of every page, so that participants were only able to step though the
stress management content in a fixed and sequential order. The No message tailoring condition
consisted of presenting four initial health questions about topics other than stress management,
such as “How many times a week do you floss your teeth?”
The User control group saw a version of the web site with user control and no message tailoring.
High user control was enabled by providing, on every page, access to an organized menu of
interactive links to all subtopics on the stress management site (see Figure 1).
The Tailoring group saw a version of the web site with no user control and message tailoring.
The message tailoring condition consisted of presenting four initial health questions about stress
management, such as “How stressed do you feel right now?” “During the past month how many
times have you felt stressed?”
The Both group saw a version of the web site with user control and message tailoring.
Figure 1: Menu of links to subtopics, used in the
User control condition of stress management web site
Main Page
What Is Stress?
Why Be Concerned
Causes of Stress
Fears
Uncertainty
Attitudes
Perceptions
Change
Symptoms of Stress
Eat Sensibly
Exercise Regularly
Learn to Handle Stress
Be Safety Conscious
Anticipate Stress
Reduce the Importance
Reduce Uncertainty
Manage Your Time
Slow Down
Improve Your Environment
Air Quality
Lighting
Noise
Clutter and Chaos
Furniture and Equipment
Personal Space
Health Tips
Where to Go From Here


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