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Effects of User Control and Perceived Message Tailoring on Responses to a Health Web Site
Unformatted Document Text:  8 • Examples: “I would improve this website by adding more images.” “I would possibly include more visual stimulants, such as pictures.” “This web site could use some pictures or illustrations.” • Quality of interactivity • Examples: “It was very easy to use.” “I liked the way it was easy to jump to any topic I wanted to read.” “The outline was structured by section and it was easy to pick and choose what you wanted to know.” “Everything was at a click of a button. I didn’t have to search around for the information that I was most curious about.” “The site should be more interactive.” “It would have been useful to be able to skip over information that does not apply to me.” • Perceived personal relevance of the information • Examples: “It seemed like it was targeted to my answers at the beginning of the site.” “The stress information was geared toward my situation as a result of the questions I had answered at the beginning.” “I liked how the subject related to me.” “I would change the site so that it can relate a little bit more specifically to teenagers.” “I would make the site more geared toward college students.” • Quality of the content • Examples: “The information seems to be reliable and valuable.” “It was good at telling different factors that contribute to stress.” “It was useful information.” “Make it more interesting.” • Informativenss of the web site • Examples: “The web site was informative and had a lot of information regarding stress.” “I found it to be very informative and thorough.” “Many of the topics were redundant and seemed unnecessary.” “The content lacked depth in its explanations.” Responses to the six open-ended topics and scores on the perceived message tailoring scale were analyzed for this study. Assessments of amount of content: No user control vs. User control Hypothesis 1 was supported. The User control group made more frequent requests to have more content in the web site. Content includes textual information and graphics. There was a marginally significant difference (t=1.7, p=.09) between the No user control and the User control groups on their rating of the amount of information in the web site (see Figure 2). However, there was a significant difference between the groups’ ratings of the number of the graphics on the site. The User control group is less satisfied with the number of graphics than is the No user control group (t=2.2, p<.05). (See Figure 3.) Figure 2

Authors: Lieberman, Debra., Lingsweiler, Ryan., Yao, Mike. and Chesler, Zachary.
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8
Examples: “I would improve this website by adding more images.” “I would possibly
include more visual stimulants, such as pictures.” “This web site could use some pictures
or illustrations.”
Quality of interactivity
Examples: “It was very easy to use.” “I liked the way it was easy to jump to any topic I
wanted to read.” “The outline was structured by section and it was easy to pick and
choose what you wanted to know.” “Everything was at a click of a button. I didn’t have
to search around for the information that I was most curious about.” “The site should be
more interactive.” “It would have been useful to be able to skip over information that
does not apply to me.”
Perceived personal relevance of the information
Examples: “It seemed like it was targeted to my answers at the beginning of the site.”
“The stress information was geared toward my situation as a result of the questions I had
answered at the beginning.” “I liked how the subject related to me.” “I would change the
site so that it can relate a little bit more specifically to teenagers.” “I would make the site
more geared toward college students.”
Quality of the content
Examples: “The information seems to be reliable and valuable.” “It was good at telling
different factors that contribute to stress.” “It was useful information.” “Make it more
interesting.”
Informativenss of the web site
Examples: “The web site was informative and had a lot of information regarding stress.”
“I found it to be very informative and thorough.” “Many of the topics were redundant
and seemed unnecessary.” “The content lacked depth in its explanations.”

Responses to the six open-ended topics and scores on the perceived message tailoring scale were analyzed
for this study.

Assessments of amount of content: No user control vs. User control
Hypothesis 1 was supported. The User control group made more frequent requests to have more content
in the web site. Content includes textual information and graphics.

There was a marginally significant difference (t=1.7, p=.09) between the No user control and the User
control groups on their rating of the amount of information in the web site (see Figure 2). However, there
was a significant difference between the groups’ ratings of the number of the graphics on the site. The
User control group is less satisfied with the number of graphics than is the No user control group (t=2.2,
p<.05). (See Figure 3.)
Figure 2


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