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Effects of User Control and Perceived Message Tailoring on Responses to a Health Web Site
Unformatted Document Text:  9 Amount of information (Negative number means not enough information) t=1.7, p=.09, n.s. -1 -0.5 0 0.5 No user control (-.19) User control (-.46) M e a n ra tin g s c o re Figure 3 Number of graphics (Negative number means not enough graphics) t=2.2, p <.05 -1 -0.5 0 0.5 No user control (-.29) User control (-.58) M e a n ra tin g s c o re Quality of interactivity: No user control vs. User control Participants in the User control group made more favorable comments about the quality of the web site’s interactivity and fewer suggestions for how to make the site more interactive, compared to the No user control group (t=5.1, p<.001). Hypothesis 2 was supported (see Figure 4). Figure 4

Authors: Lieberman, Debra., Lingsweiler, Ryan., Yao, Mike. and Chesler, Zachary.
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9
Amount of information
(Negative number means not enough
information)
t=1.7, p=.09, n.s.
-1
-0.5
0
0.5
No user control (-.19)
User control (-.46)
M
e
a
n
r
a
t
i
n
g
s
c
o
r
e
Figure 3
Number of graphics
(Negative number means not enough graphics)
t=2.2, p
<.05
-1
-0.5
0
0.5
No user control (-.29)
User control (-.58)
M
e
a
n
r
a
t
i
n
g
s
c
o
r
e
Quality of interactivity: No user control vs. User control
Participants in the User control group made more favorable comments about the quality of the web site’s
interactivity and fewer suggestions for how to make the site more interactive, compared to the No user
control group (t=5.1, p<.001). Hypothesis 2 was supported (see Figure 4).
Figure 4


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