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From Naturalisation to Sacralisation: Changing Paradigms for Analysing Visual Advertising
Unformatted Document Text:  20 20 . Bibliography Arasse Daniel(1999) L’annonciation italienne: histoire de la perspective, Hazan Berger, Arthur Asa (1991): Media Research Techniques. Newbury Park, CA: Sage Arnheim R.(1988) The power of the center: A study of compposition in the visual arts University of California Press, Berkley Bang Molly (1991) Picture this:Perception and composition,Bullfinch Press, Boston Barthes Roland (1957), Mythologies Paris Editions de Seuil Berger John(1972) , Ways of Seeing Penguin Bignell Jonathon (1997) Media Semiotics University of Manchester Press, Manchester Branston and Stafford The Media Student’s Book London, Routledge Chapman, Simon and Garry Egger (1983): 'Myth in Cigarette Advertising and Health Promotion'. In Davis & Walton (Eds.), op. cit., pp. 166-186 Cook G.(1992) The Discourse of Advertising London, Routledge Couldry Nick (2000) The Place of Media Power: Pilgrims and Witnesses of the Media Age ,London Routledge, Certeau , Michel de (1980) Arts de faire : l’invention du quotodien , ParisFolio gallimard Davis, Howard & Paul Walton (Eds.) (1983): Language, Image, Media. Oxford: Basil Blackwell Dyer G.(1982) Advertising as Communication, London, Routledge Featherstone,M.`(1991) Consumer Culture and Postmodernism , London, Sage Fiske John 1987 Television Culture London Routledge Forceville, Charles, (1997).` Pictorial Metaphor in Advertising, London Routledge Fowles, Jib (1996): Advertising and Popular Culture. Thousand Oaks, CA: Sage Freadman,Anne (2000) “The Sign Hypothesis” Versus ,quaderni di semiotica Milano, Bompiani Goddard, Angela (1998), The Language of Advertising London, Routledge Goldman R.(1992) Reading Ads Socially, London, Routledge Hall, Stuart (1977) “Culture, the media and the ideological effect” In Curran J., Gurevitch M., and Woolacott J. (Eds) Mass Communication and Society (pp. 315-349) London, Edward Arnold Hall, Stuart (1981) “Encoding and decoding in television discourse ” in Hall S, Hobson D, and Willis P. (Eds) Culture , Media and Langauage (pp. 128-138) London , Hutchinson Hall, Stuart (1989) “Ideology and Communication Theory ” In Dervin B.,Grossberg L., O’Keefe B., and Wartella E. (Eds) Rethinking Communication: Paradigm Exemplars (Vol.2) ,London, Sage Hall, Stuart (1997) Representation: Cultural Representations and Signifying Practices,London Sage, Jhally, Sut,(1989): “Advertising as religion: The dialectic of technology and magic” in Cultural politics in contemporary America. New York, Routledge Jhally, Sut,(1990): The Codes of Advertising. London: Routledge Jhally, Sut; Klien, Stephen; Leiss, William (1997) “ Social communication In Advertising “ ,London,Routledge ,

Authors: Doyle, Waddick.
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Bibliography

Arasse Daniel(1999) L’annonciation italienne: histoire de la perspective, Hazan
Berger, Arthur Asa (1991): Media Research Techniques. Newbury Park, CA: Sage
Arnheim R.(1988) The power of the center: A study of compposition in the visual arts
University of California Press, Berkley
Bang Molly (1991) Picture this:Perception and composition,Bullfinch Press, Boston
Barthes Roland (1957), Mythologies Paris Editions de Seuil
Berger John(1972) , Ways of Seeing Penguin
Bignell Jonathon (1997) Media Semiotics University of Manchester Press, Manchester
Branston and Stafford The Media Student’s Book London, Routledge
Chapman, Simon and Garry Egger (1983): 'Myth in Cigarette Advertising and Health
Promotion'. In Davis & Walton (Eds.), op. cit., pp. 166-186
Cook G.(1992) The Discourse of Advertising London, Routledge
Couldry Nick (2000) The Place of Media Power: Pilgrims and Witnesses of the Media Age ,
London Routledge,
Certeau , Michel de (1980) Arts de faire : l’invention du quotodien , ParisFolio gallimard
Davis, Howard & Paul Walton (Eds.) (1983): Language, Image, Media. Oxford: Basil
Blackwell
Dyer G.(1982) Advertising as Communication, London, Routledge
Featherstone,M.`(1991) Consumer Culture and Postmodernism , London, Sage
Fiske John 1987 Television Culture London Routledge
Forceville, Charles, (1997).` Pictorial Metaphor in Advertising, London Routledge
Fowles, Jib (1996): Advertising and Popular Culture. Thousand Oaks, CA: Sage
Freadman,Anne (2000) “The Sign Hypothesis” Versus ,quaderni di semiotica Milano,
Bompiani
Goddard, Angela (1998), The Language of Advertising London, Routledge
Goldman R.(1992) Reading Ads Socially, London, Routledge
Hall, Stuart (1977) “Culture, the media and the ideological effect” In Curran J., Gurevitch M.,
and Woolacott J. (Eds) Mass Communication and Society (pp. 315-349) London, Edward
Arnold
Hall, Stuart (1981) “Encoding and decoding in television discourse ” in Hall S, Hobson D,
and Willis P. (Eds) Culture , Media and Langauage (pp. 128-138) London , Hutchinson
Hall, Stuart (1989) “Ideology and Communication Theory ” In Dervin B.,Grossberg L.,
O’Keefe B., and Wartella E. (Eds) Rethinking Communication: Paradigm Exemplars (Vol.2) ,
London, Sage
Hall, Stuart (1997) Representation: Cultural Representations and Signifying Practices,
London Sage,
Jhally, Sut,(1989): “Advertising as religion: The dialectic of technology and magic” in
Cultural politics in contemporary America. New York, Routledge
Jhally, Sut,(1990): The Codes of Advertising. London: Routledge
Jhally, Sut; Klien, Stephen; Leiss, William (1997) “ Social communication In Advertising “
,London,Routledge ,


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