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From Naturalisation to Sacralisation: Changing Paradigms for Analysing Visual Advertising
Unformatted Document Text:  21 21 Lacey, Nick (1998) Image and Representation London, Macmillan Marchand, R. (1985) Advertising the American way::making way for modernity, Berkley, University of California Press Messaris, Paul (1997) Visual Persuasion: The Role of Images in Advertising Thousand Oaks Sage, Morley, David(1994) “ Active audience theory :pendulums and pitfalls” in Defining Media Studies : reflections on the future of the field. in Levy ,Mark and Gurevitch , Pp.255-261, Oxford, Oxford University Press, Myers, Greg 1994).Words in Ads London, Arnold Myers, Greg (1998). Ad Worlds , , London, Arnold Myers, Kathy (1986): Understains: The Sense and Seduction of Advertising. London: Comedia Packard, Vance (1958) The Hidden Persuaders. New York: Pocket Books Inc., Pateman, Trevor (1983): 'How is Understanding an Advertisement Possible?' In Davis & Walton (Eds.), op. cit., pp. 187-204 Ogilivy, David(1985) Ogilivy on advertising. New York, Vinatge Books Packard, Vance (1960): The Hidden Persuaders. Harmondsworth: Penguin Pastoureau, Michel (1999) Dictionnaire des couleurs de notre temps Paris, Broché Tanaka, Keiko( 1994) Advertising language: apragmatic approach to advertisements in Britain and in Japan London Routledge Vestergaard, Torben & Kim Schroder (1985): The Language of Advertising. Oxford: Basil Blackwell Williamson, Judith (1978) Decoding Advertisements, Martin Boyars, London, . I suggest that in 6F you give a final narrative comprehensive of all the points analytically pinpointed in the previous parts. 6G could be easily developed, in order to clearly show the "socio-semiotic" aspect of this type of approach. Concerning the conclusion, your remarks on the absence of the body are very interesting but they should not be there. You cannot conclude on a topic you have hardly evoked in the paper. I suggest that either you drop this point (but it is a pity) or you position it somewhere else (for instance in 6G). I I can

Authors: Doyle, Waddick.
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Lacey, Nick (1998) Image and Representation London, Macmillan
Marchand, R. (1985) Advertising the American way::making way for modernity, Berkley,
University of California Press
Messaris, Paul (1997) Visual Persuasion: The Role of Images in Advertising Thousand Oaks
Sage,
Morley, David(1994) “ Active audience theory :pendulums and pitfalls” in Defining
Media Studies : reflections on the future of the field. in Levy ,Mark and Gurevitch , Pp.255-
261, Oxford, Oxford University Press,
Myers, Greg 1994).Words in Ads London, Arnold
Myers, Greg (1998). Ad Worlds , , London, Arnold
Myers, Kathy (1986): Understains: The Sense and Seduction of Advertising. London:
Comedia

Packard, Vance (1958) The Hidden Persuaders. New York: Pocket Books Inc.,
Pateman, Trevor (1983): 'How is Understanding an Advertisement Possible?' In Davis &
Walton (Eds.), op. cit., pp. 187-204
Ogilivy, David(1985) Ogilivy on advertising. New York, Vinatge Books
Packard, Vance (1960): The Hidden Persuaders. Harmondsworth: Penguin
Pastoureau, Michel (1999) Dictionnaire des couleurs de notre temps Paris, Broché
Tanaka, Keiko( 1994) Advertising language: apragmatic approach to advertisements in
Britain and in Japan London Routledge
Vestergaard, Torben & Kim Schroder (1985): The Language of Advertising. Oxford: Basil
Blackwell
Williamson, Judith (1978) Decoding Advertisements, Martin Boyars, London,
.
I suggest that in 6F you give a final narrative comprehensive of all
the points analytically pinpointed in the previous parts.

6G could be easily developed, in order to clearly show the
"socio-semiotic" aspect of this type of approach.

Concerning the conclusion, your remarks on the absence of the body
are very interesting but they should not be there. You cannot
conclude on a topic you have hardly evoked in the paper.

I suggest that either you drop this point (but it is a pity) or you
position it somewhere else (for instance in 6G).

I
I can


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