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Cervical Cancer Messages in Women’s Magazines: A Content Analysis Grounded in the Extended Parallel Process Model

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Abstract:

A content analysis was conducted to assess the extent to which six highly circulated women’s magazines included messages about cervical cancer that 1) highlighted the risks and 2) the severity of the disease, 3) discussed efficacious prevention and detection options, and 4) adequately addressed barriers. The coding scheme was derived from the components of Witte’s extended parallel processing model, which posits that a balance of fear-inducing messages and efficacy messages is crucial in positively affecting health attitudes and behaviors. The study revealed that women’s magazines tend to include more threatening messages than efficacious messages. The article sample was then split in order to compare coverage in magazines whose target readership is younger women and magazines whose target readership is older women. Findings indicate that magazines targeted toward younger women tend to cover issues related to susceptibility well, but fail to address issues related to self and response-efficacy.

Most Common Document Word Stems:

cancer (148), women (143), magazin (137), efficaci (131), cervic (124), pap (101), messag (98), test (92), self (63), target (61), respons (59), sever (59), suscept (54), articl (54), self-efficaci (49), health (48), younger (47), older (42), mention (40), age (40), cover (39),

Author's Keywords:

extended parallel process model, EPPM, cervical cancer, content analysis, women, magazines, pap test, print media
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MLA Citation:

Brown, Colleen. and Lewis, Melissa. "Cervical Cancer Messages in Women’s Magazines: A Content Analysis Grounded in the Extended Parallel Process Model" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p111568_index.html>

APA Citation:

Brown, C. E. and Lewis, M. L. , 2003-05-27 "Cervical Cancer Messages in Women’s Magazines: A Content Analysis Grounded in the Extended Parallel Process Model" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p111568_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: A content analysis was conducted to assess the extent to which six highly circulated women’s magazines included messages about cervical cancer that 1) highlighted the risks and 2) the severity of the disease, 3) discussed efficacious prevention and detection options, and 4) adequately addressed barriers. The coding scheme was derived from the components of Witte’s extended parallel processing model, which posits that a balance of fear-inducing messages and efficacy messages is crucial in positively affecting health attitudes and behaviors. The study revealed that women’s magazines tend to include more threatening messages than efficacious messages. The article sample was then split in order to compare coverage in magazines whose target readership is younger women and magazines whose target readership is older women. Findings indicate that magazines targeted toward younger women tend to cover issues related to susceptibility well, but fail to address issues related to self and response-efficacy.

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Document Type: .PDF
Page count: 35
Word count: 9279
Text sample:
Cervical Cancer 1 RUNNING HEAD: CERVICAL CANCER IN WOMEN’S MAGAZINES Cervical Cancer Messages in Women’s Magazines: A Content Analysis Grounded in the Extended Parallel Process Model Student Paper Abstract A content analysis was conducted to assess the extent to which six highly circulated women’s magazines included messages about cervical cancer that 1) highlighted the risks and 2) the severity of the disease 3) discussed efficacious prevention and detection options and 4) adequately addressed barriers. The coding scheme was derived
(36.41)a 5.15 (5.23)b 0.69 (1.18)b 4.46 (10.37)c Woman’s Day (n = 6) 7.67 (7.79)a 7.50 (8.36)b 2.50 (3.21)c 8.00 (5.06)c Ladies’ Home Journal (n = 8) 15.88 (13.76)a 10.13 (6.06)b 4.00 (3.59)abc 9.00 (5.86)c Good Housekeeping (n = 23) 1.48 (2.29)a 0.65 (0.83)b 0.43 (0.66)ac 2.61 (3.60)bc Note. Numbers outside the parentheses represent mean number of mentions of each category across articles in the six individual magazines. Numbers inside the parentheses represent standard deviations. Sample size n represents the


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