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Cervical Cancer Messages in Women’s Magazines: A Content Analysis Grounded in the Extended Parallel Process Model
Unformatted Document Text:  Cervical Cancer 16 Ladies’ Home Journal covered stories about women dying due to failure of pap tests. Thus, a test of correlation was run between the number of times ineffectiveness of pap tests was mentioned and the number of times suggestions to increase effectiveness was mentioned. The test revealed that the two variables were not significantly correlated, Pearson’s r = .21, p = .61. This indicates that Ladies’ Home Journal covered the ineffectiveness of pap tests far more often than covering ways women could increase the likelihood that abnormalities would be detected. Independent of other magazines, Good Housekeeping included the least amount of self- efficacy messages, followed by susceptibility, severity, and finally, Good Housekeeping included more response-efficacy messages than any other type (see Table 1). Statistically significant differences were found between the mean mentions of severity and self-efficacy, t = 2.46, df = 22, susceptibility and response-efficacy, t = -2.73, df = 22, and self-efficacy and response- efficacy, t = -3.097, df = 22. It is important to note that Good Housekeeping covered cervical cancer in 23 articles over the 13-year sample, however, the articles covered few of the component categories deemed important for this study. To assess the third research question concerning comparing threat and efficacious messages found in magazines targeted to younger women and magazines targeted to older women, the sample was split, descriptive statistics were obtained and independent samples two- tailed t tests were run to analyze for statistically significant mean differences. Younger targeted magazines included Cosmopolitan, Mademoiselle, and Glamour (n = 43). Means and standard deviations for each category in younger targeted magazines were as follows: self-efficacy messages (M = 1.07; SD = 1.79), response-efficacy (M = 2.65; SD = 5.96) susceptibility (M = 3.84; SD = 4.09), and severity (M = 7.63; SD = 21.35). Combining the three younger women’s magazines did not change the relative rank order of variables compared to the

Authors: Brown, Colleen. and Lewis, Melissa.
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Cervical Cancer 16
Ladies’ Home Journal covered stories about women dying due to failure of pap tests. Thus, a
test of correlation was run between the number of times ineffectiveness of pap tests was
mentioned and the number of times suggestions to increase effectiveness was mentioned. The
test revealed that the two variables were not significantly correlated, Pearson’s r = .21, p = .61.
This indicates that Ladies’ Home Journal covered the ineffectiveness of pap tests far more often
than covering ways women could increase the likelihood that abnormalities would be detected.
Independent of other magazines, Good Housekeeping included the least amount of self-
efficacy messages, followed by susceptibility, severity, and finally, Good Housekeeping included
more response-efficacy messages than any other type (see Table 1). Statistically significant
differences were found between the mean mentions of severity and self-efficacy, t = 2.46, df =
22, susceptibility and response-efficacy, t = -2.73, df = 22, and self-efficacy and response-
efficacy, t = -3.097, df = 22. It is important to note that Good Housekeeping covered cervical
cancer in 23 articles over the 13-year sample, however, the articles covered few of the
component categories deemed important for this study.
To assess the third research question concerning comparing threat and efficacious
messages found in magazines targeted to younger women and magazines targeted to older
women, the sample was split, descriptive statistics were obtained and independent samples two-
tailed t tests were run to analyze for statistically significant mean differences.
Younger targeted magazines included Cosmopolitan, Mademoiselle, and Glamour (n =
43). Means and standard deviations for each category in younger targeted magazines were as
follows: self-efficacy messages (M = 1.07; SD = 1.79), response-efficacy (M = 2.65; SD = 5.96)
susceptibility (M = 3.84; SD = 4.09), and severity (M = 7.63; SD = 21.35). Combining the three
younger women’s magazines did not change the relative rank order of variables compared to the


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