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Table 1
Results Assessing the Amount of Severity, Susceptibility, Self-efficacy, and Response-efficacy Messages in
the Six Women’s Magazines Analyzed
Severity
Susceptibility Self-efficacy Response-efficacy
Cosmopolitan (n = 26) 2.73 (4.45)
a
3.35 (3.61)
b
1.27 (2.13)
b
2.08 (2.30)
c
Mademoiselle (n = 4) 0.25 (0.50)
a
2.75 (2.20)
b
1.00 (0.82)
c
0.50 (0.58)
d
Glamour (n = 13) 19.69 (36.41)
a
5.15 (5.23)
b
0.69 (1.18)
b
4.46 (10.37)
c
Woman’s Day (n = 6) 7.67 (7.79)
a
7.50 (8.36)
b
2.50 (3.21)
c
8.00 (5.06)
c
Ladies’ Home Journal (n = 8) 15.88 (13.76)
a
10.13 (6.06)
b
4.00 (3.59)
abc
9.00 (5.86)
c
Good Housekeeping (n = 23) 1.48 (2.29)
a
0.65 (0.83)
b
0.43 (0.66)
ac
2.61 (3.60)
bc
Note. Numbers outside the parentheses represent mean number of mentions of each category across articles in the
six individual magazines. Numbers inside the parentheses represent standard deviations. Sample size n represents
the number of analyzed articles in each magazine.
Means in the same row with the same subscript and no asterisk are significantly different at the p < .01 level.
Convention