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Buddhist Public Relations Model for Thai Community Development: Theoretical and Practical Implications

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Abstract:

This research study challenges the conventional public relations by examining alternative public relations for Thai community-based organizations. The researcher views the conventional public relations practices in Thailand as simply following Western paradigms, often found unfit in the Thai contexts. The alternative model is reconceptualized within the Buddhism-based buranagarn framework, which embraces the understanding of complexity, plurality, interrelatedness, and interdependence of social reality. In an attempt to examine the interplay of the Buddhism-based buranagarn framework and the Western qualitative perspective, the term “relational integration” is introduced. Within the relational integration framework, this study integrates the Buddhist way of thinking into the critical public relations theory and research, and coins this new concept as “Buddhist public relations.”
Through the integrated research method of critical-qualitative ethnography and collaborative action research, the researcher develops the experiential knowledge of public relations as community-building and co-operative learning process for community-based organizations from the particular locales in Bangkok metropolitan and the North-East region of Thailand. It is found that to facilitate the Buddhist public relations for community-based organizations, three major approaches needs to be taken into consideration: 1) Building Buddhist values as moral and spiritual groundwork; 2) Developing dialectic dialogue through community culture and social relationships; and 3) Facilitating community interaction.

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relat (255), public (242), communiti (179), buddhist (113), social (108), develop (86), research (70), co (58), organ (57), process (55), relationship (53), base (53), oper (50), integr (48), cultur (47), practic (43), approach (43), communic (42), co-op (41), 15 (39), 11634 (38),

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Buddhist Public Relations
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MLA Citation:

Hanpongpandh, Peeraya. "Buddhist Public Relations Model for Thai Community Development: Theoretical and Practical Implications" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p111570_index.html>

APA Citation:

Hanpongpandh, P. , 2003-05-27 "Buddhist Public Relations Model for Thai Community Development: Theoretical and Practical Implications" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p111570_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This research study challenges the conventional public relations by examining alternative public relations for Thai community-based organizations. The researcher views the conventional public relations practices in Thailand as simply following Western paradigms, often found unfit in the Thai contexts. The alternative model is reconceptualized within the Buddhism-based buranagarn framework, which embraces the understanding of complexity, plurality, interrelatedness, and interdependence of social reality. In an attempt to examine the interplay of the Buddhism-based buranagarn framework and the Western qualitative perspective, the term “relational integration” is introduced. Within the relational integration framework, this study integrates the Buddhist way of thinking into the critical public relations theory and research, and coins this new concept as “Buddhist public relations.”
Through the integrated research method of critical-qualitative ethnography and collaborative action research, the researcher develops the experiential knowledge of public relations as community-building and co-operative learning process for community-based organizations from the particular locales in Bangkok metropolitan and the North-East region of Thailand. It is found that to facilitate the Buddhist public relations for community-based organizations, three major approaches needs to be taken into consideration: 1) Building Buddhist values as moral and spiritual groundwork; 2) Developing dialectic dialogue through community culture and social relationships; and 3) Facilitating community interaction.

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Document Type: .PDF
Page count: 39
Word count: 10085
Text sample:
BUDDHIST PUBLIC RELATIONS MODEL FOR THAI COMMUNITY DEVELOPMENT: THEORICAL AND PRACTICAL IMPLICATIONS By Paper submitted to the Public Relations Division 53rd Annual Conference of the International Communication Association May 23-27 2003 San Diego CA USA BUDDHIST PUBLIC RELATIONS MODEL FOR THAI COMMUNITY DEVELOPMENT: THEORETICAL AND PRACTICAL IMPLICATIONS The dominant public relations research has largely been done in an isolated milieu (McKie 2001). Its apathy toward sharing connections and exchanging ideas with other fields of inquiry tends to disengage public
11(4) 397-414. Tomer J.F. (1999). The human firm: A socio-economic analysis of its behavior and potential in a new economic age. New York: Routledge. Vidich A. & Lyman S. (1998). Qualitative methods: Their history in sociology and anthropology In N Denzin and Lincoln The landscape of qualitative research: Theories and issues (pp. 41-85) California: SAGE Publications. Wasi P. (1998a). Setthakij Chumchol: Tang lurk puer tang rod sang kom [Community Enterprise: An Alternative for Thai Society]. Bangkok: Amarin Printing Publication.


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