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A Working Theory of Cross-National Conflict Shifting as an International Public Relations Dynamic

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Abstract:

This paper expands and further illustrates the working theory of “cross-national conflict shifting” as it relates to international public relations management. The concept was first introduced in the U.S. academic community by Molleda and Connolly-Ahern at the 2002 AEJMC convention. The authors drew this theoretical concept from German scholars Welge and Holtbrügge (1998, 2001) and Berg and Holtbrügge (2001). The development of this international public relations working theory is achieved by summarizing six cases involving issues that have affected more than one country and several parties, such as transnational businesses, NGOs, host governments, and global and national media outlets. Cross-national conflict shifting includes host, home and transnational publics, which indicates the complexity and magnitude of the interactions among the players. Ten propositions are introduced to build the theoretical foundation for future qualitative and quantitative studies. The working theory shows the complexity of managing issues conflicts as they acquire transnational status.

Most Common Document Word Stems:

nation (126), conflict (115), 2002 (78), cross (74), intern (69), public (67), cross-nat (66), shift (62), corpor (60), relat (52), transnat (50), countri (48), global (43), organ (35), 2001 (33), involv (30), issu (29), respons (28), develop (26), manag (24), coffe (24),

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international public relations, management, transnational corporations, cross-national conflict shifting
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MLA Citation:

Molleda, Juan. and Quinn, Candace. "A Working Theory of Cross-National Conflict Shifting as an International Public Relations Dynamic" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p111577_index.html>

APA Citation:

Molleda, J. C. and Quinn, C. L. , 2003-05-27 "A Working Theory of Cross-National Conflict Shifting as an International Public Relations Dynamic" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p111577_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This paper expands and further illustrates the working theory of “cross-national conflict shifting” as it relates to international public relations management. The concept was first introduced in the U.S. academic community by Molleda and Connolly-Ahern at the 2002 AEJMC convention. The authors drew this theoretical concept from German scholars Welge and Holtbrügge (1998, 2001) and Berg and Holtbrügge (2001). The development of this international public relations working theory is achieved by summarizing six cases involving issues that have affected more than one country and several parties, such as transnational businesses, NGOs, host governments, and global and national media outlets. Cross-national conflict shifting includes host, home and transnational publics, which indicates the complexity and magnitude of the interactions among the players. Ten propositions are introduced to build the theoretical foundation for future qualitative and quantitative studies. The working theory shows the complexity of managing issues conflicts as they acquire transnational status.

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Document Type: .PDF
Page count: 29
Word count: 7682
Text sample:
A Working Theory of Cross-National Conflict Shifting as an International Public Relations Dynamic Abstract This paper expands and further illustrates the working theory of “cross-national conflict shifting” as it relates to international public relations management. The concept was first introduced in the U.S. academic community by Molleda and Connolly-Ahern at the 2002 AEJMC convention. The authors drew this theoretical concept from German scholars Welge and Holtbrügge (1998 2001) and Berg and Holtbrügge (2001). The development of this international public
(2nd ed.) [International management]. Germany: Verlag Moderne Industrie. Welge M.K. & Holtbrügge D. (1998). Internationales management (1st ed.) [International management]. Germany: Verlag Moderne Industrie. What’s that in your coffee? Misery in your cup! Oxfam launches int’l campaign to rescue millions of desperate coffee farming families. (2002 18 September). U.S. Newswire. Retrieved September 21 2002 from LexisNexis databse. Wood D.J. (1991). Corporate social performance revisited. Academy of Management Review 15(4) 691-718. Wyss J. (2001 October). Pipeline through paradise; eco-opposition threatens


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