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Buddhist Public Relations Model for Thai Community Development: Theoretical and Practical Implications
Unformatted Document Text:  BUDDHIST PUBLIC RELATIONS MODEL FOR THAI COMMUNITY DEVELOPMENT: THEORICAL AND PRACTICAL IMPLICATIONS By Paper submitted to the Public Relations Division 53rd Annual Conference of the International Communication Association May 23-27, 2003 San Diego, CA, USA BUDDHIST PUBLIC RELATIONS MODEL FOR THAI COMMUNITY DEVELOPMENT: THEORETICAL AND PRACTICAL IMPLICATIONS The dominant public relations research has largely been done in an isolated milieu (McKie, 2001). Its apathy toward sharing connections and exchanging ideas with other fields of inquiry tends to disengage public relations theory and practice from a continually transforming paradigm. Cheney and Christensen (2001) posit that three major biases rooted deeply in dominant public relations theory are “the illusion of symmetrical dialogue, explicit and implicit corporatism, and Western managerial rationalism” (p.180). These concepts have been developed within the context of the

Authors: Hanpongpandh, Peeraya.
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BUDDHIST PUBLIC RELATIONS MODEL FOR THAI COMMUNITY
DEVELOPMENT: THEORICAL AND PRACTICAL IMPLICATIONS
By
Paper submitted to the Public Relations Division
53rd Annual Conference of the
International Communication Association
May 23-27, 2003
San Diego, CA, USA
BUDDHIST PUBLIC RELATIONS MODEL FOR THAI COMMUNITY
DEVELOPMENT: THEORETICAL AND PRACTICAL IMPLICATIONS
The dominant public relations research has largely been done in an isolated
milieu (McKie, 2001). Its apathy toward sharing connections and exchanging ideas
with other fields of inquiry tends to disengage public relations theory and practice
from a continually transforming paradigm. Cheney and Christensen (2001) posit that
three major biases rooted deeply in dominant public relations theory are “the illusion
of symmetrical dialogue, explicit and implicit corporatism, and Western managerial
rationalism” (p.180). These concepts have been developed within the context of the


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