All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

Buddhist Public Relations Model for Thai Community Development: Theoretical and Practical Implications
Unformatted Document Text:  Buddhist Public Relations - ICA-15-11634 13 community development context as a viable avenue to challenging Western-style modernization. Western critical and postmodern discourses, for example, take a pessimistic position on modern communication by identifying mass-distributed and commercial communication as threats to community (Rothenbuhler, 2001); however, they pay little attention to the moral and spiritual contexts (Steeves, 2001). As the Buddhist perspective accepts that in reality a community is full of differences, difficulties, problems, suffering, injustice, and inequality, a search for the accomplishment of community must go beyond the desire for sensual or materialistic pleasure and strive for moral and spiritual development. With its highly context- based nature, spiritual and moral development usually involves the “hermeneutic understanding” to argue for emancipation from oppressive conditions (Steeves, 2001). To achieve my research purpose, I propose that the highly context-based Buddhist public relations can be fully developed through the co-operative experiential inquiry (Reason, 1994), as it pays attention to the inter-relatedness of theory, research methods, and social practice. According to Reason (1994), the rationale for conducting co-operative experiential inquiry can be justified as follows. First, to the extent that community development is an area of holistic integration, the research needs to account for the natural balance of material, mental and spiritual practices. Second, to the extent that community development is an area that deals with differences and problems, the research needs to include direct involvement with people (Steeves, 2001). Third, to the extent that community development is a process of social accomplishment and spiritual awakening that takes matters of mind, value, consciousness, insight, or genuine quality as its foundation, the research needs to reflect on communicative performance, relational meaning-making, and social interaction processes.

Authors: Hanpongpandh, Peeraya.
first   previous   Page 13 of 39   next   last



background image
Buddhist Public Relations - ICA-15-11634
13
community development context as a viable avenue to challenging Western-style
modernization. Western critical and postmodern discourses, for example, take a
pessimistic position on modern communication by identifying mass-distributed and
commercial communication as threats to community (Rothenbuhler, 2001); however,
they pay little attention to the moral and spiritual contexts (Steeves, 2001).
As the Buddhist perspective accepts that in reality a community is full of
differences, difficulties, problems, suffering, injustice, and inequality, a search for the
accomplishment of community must go beyond the desire for sensual or materialistic
pleasure and strive for moral and spiritual development. With its highly context-
based nature, spiritual and moral development usually involves the “hermeneutic
understanding” to argue for emancipation from oppressive conditions (Steeves, 2001).
To achieve my research purpose, I propose that the highly context-based Buddhist
public relations can be fully developed through the co-operative experiential inquiry
(Reason, 1994), as it pays attention to the inter-relatedness of theory, research
methods, and social practice.
According to Reason (1994), the rationale for conducting co-operative
experiential inquiry can be justified as follows. First, to the extent that community
development is an area of holistic integration, the research needs to account for the
natural balance of material, mental and spiritual practices. Second, to the extent that
community development is an area that deals with differences and problems, the
research needs to include direct involvement with people (Steeves, 2001). Third, to
the extent that community development is a process of social accomplishment and
spiritual awakening that takes matters of mind, value, consciousness, insight, or
genuine quality as its foundation, the research needs to reflect on communicative
performance, relational meaning-making, and social interaction processes.


Convention
Need a solution for abstract management? All Academic can help! Contact us today to find out how our system can help your annual meeting.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 13 of 39   next   last

©2012 All Academic, Inc.