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Buddhist Public Relations Model for Thai Community Development: Theoretical and Practical Implications
Unformatted Document Text:  Buddhist Public Relations - ICA-15-11634 18 INSERT FIGURE I: THE RELATIONAL INTEGRATION DIAGRAM OF CB CO-OPERATIVE The Integrated Research Method My preliminary research began during June and July 1999 in which sources at the CB co-operative allowed me to take place in the form of observation experience, documentation, and interviews. In this preliminary study, I was able to formulate a list of questions about CB co-operative and the problems to be investigated: What part does Buddhist values play in the community-building process of CB co-operative and its locales? What kind of relationships and cultural forms existed between a) the CB co-operative and its locales, b) community actors and their social settings, and c) community actors and broader social-economic forces? What types of communicative activities have been done in the CB co-operative and within its communities? How do community actors benefit from the social integration system of CB co-operative explicitly and implicitly? After gaining access to the CB co-operative setting, I applied the snowball technique as a way to gain my access routes to the related locales. Two local groups in the North-East (or Isan) of Thailand: Amnat Charoen Civil Society (ACCS) and I- san Wise Locals and Associates Network (WLAN) were purposefully selected to be studied based on the output from the interviews with sources at the CB co-operative. The audit of these community-based groups was carried out through personal relations and in-depth interviews with core group members, for example, key organizers, local leaders, and participating citizens. At the level of concept verification, my fieldwork was pursued in the co- operative and dialectic inquiry setting in which the interaction with communities under study (e.g., CB co-operative and its local network in Northeast region) played

Authors: Hanpongpandh, Peeraya.
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Buddhist Public Relations - ICA-15-11634
18
INSERT FIGURE I:
THE RELATIONAL INTEGRATION DIAGRAM OF CB CO-OPERATIVE
The Integrated Research Method
My preliminary research began during June and July 1999 in which sources at
the CB co-operative allowed me to take place in the form of observation experience,
documentation, and interviews. In this preliminary study, I was able to formulate a
list of questions about CB co-operative and the problems to be investigated: What part
does Buddhist values play in the community-building process of CB co-operative and
its locales? What kind of relationships and cultural forms existed between a) the CB
co-operative and its locales, b) community actors and their social settings, and c)
community actors and broader social-economic forces? What types of
communicative activities have been done in the CB co-operative and within its
communities? How do community actors benefit from the social integration system
of CB co-operative explicitly and implicitly?
After gaining access to the CB co-operative setting, I applied the snowball
technique as a way to gain my access routes to the related locales. Two local groups
in the North-East (or Isan) of Thailand: Amnat Charoen Civil Society (ACCS) and I-
san Wise Locals and Associates Network (WLAN) were purposefully selected to be
studied based on the output from the interviews with sources at the CB co-operative.
The audit of these community-based groups was carried out through personal
relations and in-depth interviews with core group members, for example, key
organizers, local leaders, and participating citizens.
At the level of concept verification, my fieldwork was pursued in the co-
operative and dialectic inquiry setting in which the interaction with communities
under study (e.g., CB co-operative and its local network in Northeast region) played


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