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Buddhist Public Relations Model for Thai Community Development: Theoretical and Practical Implications
Unformatted Document Text:  Buddhist Public Relations - ICA-15-11634 20 particularly so in terms of a very positive response from the communities under study and those actors involved. In addition, being well acquainted with the sites of study and those who are involved in the rural communities, I have the advantage of easy access to the required information and data. My relatives who are both villagers and rural development workers from the selected sites have been ready to extend their helping hands to my study. This is important as getting valid information and data from the rural communities without knowing them in person or being introduced to them by someone they know is generally difficult, if not impossible. GENERAL FINDINGS: THE PRACTICAL REFELCTION The analysis shows that practitioners from these community-based organizations are already engaged in Buddhist public relations discourse, although it is not recognized as such. An overview of the narrative analysis of CB co-operative and Isan civic network shows that their community-building practices deeply are engaged in dynamic cultural processes constituted by symbols, beliefs, rituals, social capital, local wisdom, and cultural norms. It also shows that Buddhism-based community building practices of CB co-operative and Isan civic network aim to open up channels for moral and spiritual awakening, civic engagement, social interaction, experiential learning process, and shared values among members. Through these channels, the social practitioners from these community-based organizations commonly intend to: 1) provide a base for the development of natural resources, local wisdoms, and traditional cultures, 2) generate courtesy within group members, 3) develop strong community, 4) encourage collaboration with their alliances, such as private sectors, non-governmental organizations, and governmental agencies, (5) exchange knowledge and expertise, and (6) constitute community relationships. .

Authors: Hanpongpandh, Peeraya.
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Buddhist Public Relations - ICA-15-11634
20
particularly so in terms of a very positive response from the communities under study
and those actors involved.
In addition, being well acquainted with the sites of study and those who are
involved in the rural communities, I have the advantage of easy access to the required
information and data. My relatives who are both villagers and rural development
workers from the selected sites have been ready to extend their helping hands to my
study. This is important as getting valid information and data from the rural
communities without knowing them in person or being introduced to them by
someone they know is generally difficult, if not impossible.
GENERAL FINDINGS: THE PRACTICAL REFELCTION
The analysis shows that practitioners from these community-based
organizations are already engaged in Buddhist public relations discourse, although it
is not recognized as such. An overview of the narrative analysis of CB co-operative
and Isan civic network shows that their community-building practices deeply are
engaged in dynamic cultural processes constituted by symbols, beliefs, rituals, social
capital, local wisdom, and cultural norms. It also shows that Buddhism-based
community building practices of CB co-operative and Isan civic network aim to open
up channels for moral and spiritual awakening, civic engagement, social interaction,
experiential learning process, and shared values among members. Through these
channels, the social practitioners from these community-based organizations
commonly intend to: 1) provide a base for the development of natural resources, local
wisdoms, and traditional cultures, 2) generate courtesy within group members,
3) develop strong community, 4) encourage collaboration with their alliances, such as
private sectors, non-governmental organizations, and governmental agencies,
(5) exchange knowledge and expertise, and (6) constitute community relationships. .


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