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Buddhist Public Relations Model for Thai Community Development: Theoretical and Practical Implications
Unformatted Document Text:  Buddhist Public Relations - ICA-15-11634 32 management does not necessarily have to be in conflict with social harmony. A successful development can occur without an exclusion focus on money and profits. In short, the Buddhist public relations process is considered a positive way to handle the true global-local integration, the so-called glocalization. Figure 1. The Relational Integration Diagram of CB Co-operative __________________________________________________________________ CB Cooperative Social Site Locales 1. Urban community 2. Rural community Economic, political, and cultural structure Social Settings (action, interaction, negotiation and interactive power)

Authors: Hanpongpandh, Peeraya.
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Buddhist Public Relations - ICA-15-11634
32
management does not necessarily have to be in conflict with social harmony. A
successful development can occur without an exclusion focus on money and profits.
In short, the Buddhist public relations process is considered a positive way to handle
the true global-local integration, the so-called glocalization.
Figure 1. The Relational Integration Diagram of CB Co-operative
__________________________________________________________________
CB Cooperative
Social Site
Locales
1. Urban community
2. Rural community
Economic, political,
and cultural structure
Social Settings
(action, interaction,
negotiation and
interactive power)


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