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Buddhist Public Relations Model for Thai Community Development: Theoretical and Practical Implications
Unformatted Document Text:  Buddhist Public Relations - ICA-15-11634 33 SUPPLY INCOME BUDDHIST PUBLIC RELATIONS PROCESS 1) Self-awareness 2) Community of Choice 3) Valued-transferred Process 4) Reciprocal Relationships 5) Sustainable Public Sphere Note: The diagram is adapted from Carspecken’s (1996, pp. 34-39) TRUST study URBAN CUSTOMERS (CB co-operative’s members, customers) ISAN NETWORK THREEFOLD TRAINING DEVELOPMNET PHYSICAL 1) Health & Safety 2) Economic Status 3) Better Environment -Water -Food -Air MENTAL 1) Social Interaction2) Mutual Learning Process 3) Participation and Involvement 4) Communicative Innovation SPIRITUAL 1) Co-operation 2) Partnership 3) Collaborative NATURAL FOODS • Organic Vegetable and Product • Native Product QUALITY OF LIFE • Organic Farming and Community Produce • Avoid using chemical pesticide/herbicide • Help Family and Unemployed MEMBER ACTIVITIES • Learn and Understand the Poor and Give Support • Valued-transferred Activities • Strong Values-driven Culture CIVIL SOCIETY • Encourage Moral Leadership • Strengthen Community Culture • Promote Local Wisdom • Maintain Community Culture SELF-DEVELOPMENT/ HELP ONE ANOTHER • Volunteers M ditation Practice SELF-DEVELOPMENT/ HELP ONE ANOTHER • Viable Community

Authors: Hanpongpandh, Peeraya.
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Buddhist Public Relations - ICA-15-11634
33
SUPPLY
INCOME
BUDDHIST PUBLIC
RELATIONS PROCESS
1) Self-awareness
2) Community of Choice
3) Valued-transferred Process
4) Reciprocal Relationships
5) Sustainable Public Sphere
Note: The diagram is adapted from Carspecken’s (1996, pp. 34-39) TRUST study
URBAN CUSTOMERS
(CB co-operative’s members, customers)
ISAN NETWORK
THREEFOLD
TRAINING
DEVELOPMNET
PHYSICAL
1) Health &
Safety
2) Economic
Status
3) Better
Environment
-Water
-Food
-Air
MENTAL
1) Social Interaction
2) Mutual Learning
Process
3) Participation and
Involvement
4) Communicative
Innovation
SPIRITUAL
1) Co-operation
2) Partnership
3) Collaborative
NATURAL FOODS
Organic Vegetable and
Product
Native Product
QUALITY OF LIFE
Organic Farming and
Community Produce
Avoid using chemical
pesticide/herbicide
Help Family and
Unemployed
MEMBER ACTIVITIES
Learn and Understand the
Poor and Give Support
Valued-transferred
Activities
Strong Values-driven
Culture
CIVIL SOCIETY
Encourage Moral
Leadership
Strengthen Community
Culture
Promote Local Wisdom
Maintain Community
Culture
SELF-DEVELOPMENT/
HELP ONE ANOTHER
Volunteers
M ditation Practice
SELF-DEVELOPMENT/
HELP ONE ANOTHER
Viable Community


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