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Buddhist Public Relations Model for Thai Community Development: Theoretical and Practical Implications
Unformatted Document Text:  Buddhist Public Relations - ICA-15-11634 36 Baxter , L., & Montgomery, B. (1996). Relating: Dialogues and dialectics. New York: Guilford. Best, S., & Kellner, D. (1991). Postmodern theory: Critical interrogations. New York: Guilford Press. Broom, G., Casey, S., & Ritchey, J. (1997). Toward a concept and theory of organization-public relationships. Journal of Public Relations Research, 9(2), 83-98. Buddhadasa, B. (1988). Handbook of mankind. Bangkok: Supanit Press. Buddhadasa, B. (1989). Me and mine: Selected essays of Bhikkhu Buddhadasa. Albany, NY: State University of New York Press. Burrel, G., & Morgan, G. (1979). Sociological paradigms and organizational analysis. London: Heinemann. Carspecken, P. (1996). Critical ethnography in educational research: A theoretical and practical guide. New York: Routledge. Cheney, G., & Christensen, L. (2001). Public relations as contested terrain: A critical response. In R. Heath (Ed.), Handbook of public relations (pp. 167-182). Thousand Oaks, CA: Sage Publications. Creedon, P. (1993). Acknowledging the infrasystem: A critical feminist analysis of systems theory. Public Relations Review 19, pp.157-166. Deleuze, G., & Guattari, F. (1983). Anti-Oedipus. Minneapolis, MN: University of Minnesota Press. Dozier, D., & Lauzen, M. (2000). Liberating the intellectual domain from the practice: Public relations, activism, and the role of the scholar. Journal of Public Relations Research, 12 (1), pp. 3-22. Geertz, C. (1973). The interpretation of cultures. New York: Basic Books. Gergen, K. (1995). Relational theory and the discourses of power. In D-M. Hosking, H. Dachler, & K. Gergen (Eds.), Management and organization: Relational alternatives to individualism (pp. 29-50). Brookfield, VT: Ashgate Publishing Company. Gergen, K. (1999). An invitation to social construction. London: Sage Publications. Goffman, E. (1989, July). On Fieldwork. Journal of Contemporary Ethnography, 18 (2), 125-133. Grunig, J. (1976). Organizations and public relations: Testing a communication theory. Journalism Monographs, 46.

Authors: Hanpongpandh, Peeraya.
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Buddhist Public Relations - ICA-15-11634
36
Baxter , L., & Montgomery, B. (1996). Relating: Dialogues and dialectics. New
York:
Guilford.

Best, S., & Kellner, D. (1991). Postmodern theory: Critical interrogations. New
York: Guilford Press.

Broom, G., Casey, S., & Ritchey, J. (1997). Toward a concept and theory of
organization-public relationships. Journal of Public Relations Research, 9(2),
83-98.
Buddhadasa, B. (1988). Handbook of mankind. Bangkok: Supanit Press.
Buddhadasa, B. (1989). Me and mine: Selected essays of Bhikkhu Buddhadasa.
Albany, NY: State University of New York Press.
Burrel, G., & Morgan, G. (1979). Sociological paradigms and organizational
analysis. London: Heinemann.

Carspecken, P. (1996). Critical ethnography in educational research: A theoretical
and practical guide. New York: Routledge.
Cheney, G., & Christensen, L. (2001). Public relations as contested terrain: A critical
response. In R. Heath (Ed.), Handbook of public relations (pp. 167-182).
Thousand Oaks, CA: Sage Publications.

Creedon, P. (1993). Acknowledging the infrasystem: A critical feminist analysis of
systems theory. Public Relations Review 19, pp.157-166.

Deleuze, G., & Guattari, F. (1983). Anti-Oedipus. Minneapolis, MN: University of
Minnesota Press.

Dozier, D., & Lauzen, M. (2000). Liberating the intellectual domain from the
practice: Public relations, activism, and the role of the scholar. Journal of
Public Relations Research, 12
(1), pp. 3-22.

Geertz, C. (1973). The interpretation of cultures. New York: Basic Books.

Gergen, K. (1995). Relational theory and the discourses of power. In D-M.
Hosking, H. Dachler, & K. Gergen (Eds.), Management and organization:
Relational alternatives to individualism
(pp. 29-50). Brookfield, VT: Ashgate
Publishing Company.

Gergen, K. (1999). An invitation to social construction. London: Sage
Publications.

Goffman, E. (1989, July). On Fieldwork. Journal of Contemporary Ethnography, 18
(2), 125-133.

Grunig, J. (1976). Organizations and public relations: Testing a communication
theory. Journalism Monographs, 46.


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